STUTTGART / LONDON (IT BOLTWISE) – The world premiere of the new S-Class from Mercedes-Benz was celebrated with a touch of glamor as pop star Sam Smith took the stage. Despite technical problems with the livestream, the event was a complete success, with prominent guests such as Roger Federer and Dieter Zetsche also present.
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The world premiere of Mercedes-Benz’s new S-Class took place at the Mercedes-Benz Museum in Stuttgart, a place that reflects the car manufacturer’s rich history. This event marked not only the launch of the new flagship, but also the company’s 140th anniversary. Amid economic challenges, the event exuded confidence, supported by the musical performance of Sam Smith.
Sam Smith, accompanied by the Mahler Chamber Orchestra, gave the event a special touch with four songs, including the Bond title ‘Writing’s On The Wall’. The musical accompaniment helped to raise the atmosphere of the event and offer the invited guests an unforgettable experience. Despite the canceled livestream transmission, those interested were able to follow the recording later on YouTube.
Among the approximately 250 invited guests were prominent personalities such as former Daimler boss Dieter Zetsche, tennis star Roger Federer and VfB goalkeeper legend Timo Hildebrand. This top-class guest list underlined the importance of the event for Mercedes-Benz and the automotive industry as a whole.
The evening’s dress code, ‘casual chic with a touch of evening wear’, was adhered to by most guests. Mercedes-Benz had sent model pictures in advance to provide guests with visual orientation. The color palette of the evening ranged from black and dark blue to wine red and cream tones, giving the event an elegant touch.
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