The new year is off to a flying start for the Paris Saint-Germain marketing unit. The capital club formalized this Friday the signing of a new partnership until 2029 with Beyond Developments, a real estate developer based in the United Arab Emirates.
The logo of the brand born in Dubai will appear on the left sleeve of Luis Enrique’s men’s jersey from this weekend, Ligue 1 with the reception of Paris FC at the Parc des Princes on Sunday.
“Two brands that redefine excellence”
“This partnership with Beyond Developments illustrates a strong alignment between two brands that are redefining excellence in their respective fields, with the shared belief that sport and design have the power to inspire and elevate the everyday. Beyond’s approach to creating meaningful places echoes our ambition to create connections through passion, creativity and emotion,” explains Richard Heaselgrave, Chief Revenue Officer of PSG in a press release.
This agreement notably provides for the creation of “new points of contact around sport, culture, lifestyle and community engagement”, with “tailor-made events, premium fan experiences, privileged access to players and Club Legends, as well as exclusive experiences celebrating the universal language of passion and performance”.
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