EA SPORTS PRESENTS MADDEN BOWL AS THE MAIN EVENT OF SUPER BOWL LX WEEK WITH LUKE COMBS, TEDDY SWIMS & MORE
Stephen Wilson Jr., Gavin Adcock and Bay Area favorite LaRussell join Super Bowl week’s biggest night of football, music and culture Feb. 6 at the Chase Center
Jameis Winston and Kay Adams host the event from the Blue Carpet, while I AM ATHLETE takes fans to the energy of the Madden Bowl
EA SPORTS today revealed the music lineup for EA SPORTS Presents Madden Bowl in partnership with Visa, bringing the biggest night of Super Bowl football and culture week to the Bay Area. On Friday, February 6, Luke Combs, Teddy Swims, Stephen Wilson Jr, Gavin Adcock and Bay Area artist LaRussell will take over San Francisco’s Chase Center for an adrenaline-fueled celebration that brings fans, music and football together under one roof.
“Panthers football has been a staple in my life since I was a kid, so playing Madden is something I’ve always done – and still do today, on tour,” Luke Combs said. “Accepting the invitation from EA SPORTS to be part of the Madden Bowl at the biggest football game in the world – the Super Bowl, was an obvious choice. I can’t wait and still hope that my Panthers will be there too.”
“The Bay is home to me, and performing at the Madden Bowl while the Super Bowl is right here means everything,” LaRussell said. “This city thrives on heart, innovation and determination. The same things that connect football and music with people everywhere.”
Starting at 4 AM CET, fans will be able to watch the arrival of stars and athletes on EA SPORTS social channels along with exclusive behind-the-scenes moments from the EA SPORTS Presents Madden Bowl Blue Carpet, hosted by Jameis Winston and Kay Adams. Twitch streamer Sketch will host a live broadcast of athletes competing in a single-play game of Madden NFL 26, and the I AM ATHLETE podcast team will be on-site, offering additional content that brings fans closer to the action through their unique perspective.
“Hosting Super Bowl LX in the backyard of our global headquarters makes it truly feel like a home game for us this year,” said John Reseburg, VP Marketing, Partnerships & Communications at EA SPORTS. “This will be our biggest presence yet, and EA SPORTS Presents Madden Bowl is at the center of it all, a celebration of the fans, athletes, creators and music that shape football culture. We’ll bring an incredible spectacle to the Bay Area and share that energy with football fans everywhere.”
Visa, the global leader in digital payments, joins as a primary partner this year, unlocking a next-level experience for select Visa Infinite cardholders. Guests will enjoy access to the Fast Pass Lane, premium seating and entry to the Visa Fan Lounge, where guests are rewarded with food and beverages, immersive experiences, exclusive gifts and limited-edition Visa x Madden Bowl merchandise.
EA SPORTS Presents Madden Bowl is the centerpiece of EA SPORTS’ largest Super Bowl presence ever, including the official Media Welcome Party, Madden NFL Super Bowl Prediction, live esports competitions featuring the best Madden NFL 26 players in the world, and content with athletes and creators during Super Bowl LX Opening Night, NFL Honors and the NFL Media Center. Together, these moments give fans more experiences than ever before to experience Super Bowl LX.
Read also EA SPORTS PRESENTS THE MADDEN BOWL
