The tour will start on January 18 with the first stop in San Sebastianon the occasion of the meeting between Real Sociedad de Fútbol and FC Barcelona. The tour will continue on January 25 in Vitoria-Gasteizwith the match between Deportivo Alavés and Real Betis Balompié. The final stage will take place in Bilbao he February 1with the Basque derby between Athletic Club and the Royal Societyone of the most heartfelt rivalries in Spanish football, marked by a very intense fan base, but also by a great sporting spirit.
Each stop on the tour will be a special event that will highlight the sporting rivalry that exists in this territory, where each city is distinguished by a football passion linked to a different club. The objective of the tour is to make fans experience these emotions and unite them around a great and unique passion: football.
In order to encourage the passion of the fans, before each match BKT will install a Fan Zonea meeting space in which followers They will be able to participate in exclusive activitiesreceive BKT branded gifts and live unique experiences, such as the meeting with the legends of the clubs and the opportunity to take a photo with the LALIGA trophythe award reserved for the championship champions. Each Fan Zone BKT will be easily recognizable thanks to the unmistakable tractor branded with BKTwhich will act as a common thread uniting all the cities and the different hobbies throughout the entire tour.
In the Fan Zones BKT will be present to meet fans, take photos and sign autographs: Xabi Prietolegendary captain of Real Sociedad between 2003 and 2018, in San Sebastian; Manu Garciaformer Deportivo Alavés midfielder and second player with the most appearances in the club’s history, in Vitoria-Gasteiz; and the emblematic figure of Athletic Club which will be present in Bilbao, whose name will be announced soon through the BKT and LALIGA digital channels.
BKT’s seventh season with LALIGA continues with a new initiative designed for fans, which celebrates the passion for football and the strong bond between the clubs, the Basque territory and its fans, once again reinforcing the company’s role as an active and close partner to local communities.
