FIFA Women’s Cup: Brazil Launch & Gender Controversy

The low points are the performances on stage, always working with the exoticization of our culture. Women in short skirts dancing to the delight of the many, many men in suits present.

On stage, there were more men than women, which should have been a warning sign for whoever organized this party. Placing men as protagonists and women as supporting characters in the launch event of the Women’s World Cup is putting machismo and misogyny into circulation in the most pathetic and evident ways possible.

FIFA thought it would be good form to honor the world champion players and captains, and forgot to call out our pioneers, the women who are responsible for women’s football being where it is in Brazil.

Sissi, who Infantino probably doesn’t know who he is, should be on stage. Just like the first generation, just like those who played football when playing football was prohibited for women. A story that had to be told today, with all the lyrics, at the launch.

A few weeks ago, Gianni Infantino made history in the most embarrassing way possible: presenting Donald Trump with an invented medal for peace. Presenting the god of war with a peace prize would be ridiculous in any respect. But creating a prize just to lick the boots of a thuggish autocrat is climbing a lot of steps on the ladder of stupidity.

This is the man who runs FIFA. So what can we expect from your leadership? Just that: a ceremony with more men than women for the launch of a women’s competition, our culture exoticized on stage, forgetting the pioneers and the frustrated attempt to speak our language.

Aiko Tanaka

Aiko Tanaka is a combat sports journalist and general sports reporter at Archysport. A former competitive judoka who represented Japan at the Asian Games, Aiko brings firsthand athletic experience to her coverage of judo, martial arts, and Olympic sports. Beyond combat sports, Aiko covers breaking sports news, major international events, and the stories that cut across disciplines — from doping scandals to governance issues to the business side of global sport. She is passionate about elevating the profile of underrepresented sports and athletes.

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