The success is immense. Whether on or off the field, the 2025 African Cup of Nations in Morocco is a total success. While two matches still have to be played, with the small final between Egypt and Nigeria and the grand final between Morocco and Senegal, the Confederation of African Football savored its commercial success this Friday.
In a press release, CAF described this CAN as the “greatest commercial success in the history of African football”. “The economic performance of the competition generated an increase of more than 90% in CAF’s revenues linked to CAN 2025,” she assures.
Unprecedented jackpot for the winner
“This spectacular progression can be explained by several determining factors: the significant expansion of CAF’s portfolio of commercial partners, the growth in the distribution of media rights, as well as the opening to new markets, notably in the Far East – in particular China and Japan – while consolidating traditional markets,” specifies the continental confederation.
With international sponsors and the development of an e-sport game, African football has also attempted to continue its development and diversification. A successful mission which offers great prospects for future editions, particularly that of 2027 in Kenya, Tanzania and Uganda.
Thanks to the revenue generated, the bonuses paid to participating nations have also increased. The final winner of the competition will pocket, for example, 10 million dollars, or 8.6 million euros. An unprecedented jackpot at the African Cup of Nations.
