Base Food Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director: Shun Hashimoto,https://basefood.co.jp) is pleased to announce that it has entered into a supplier contract with the professional e-sports team “Blue United eFC” for the “BASE UP SPORTS PROJECT,” which supports “base-up” to build a healthy body and improve sports performance.
■Support for various activities through “BASE UP SPORTS PROJECT”
Base Food aims to create a society where each person can shine in their own way and is full of smiles, and is developing the BASE UP PROJECT, an activity that supports the “base up” of mental and physical health by incorporating fully nutritious foods into daily life in scenes such as sports, music, art, and culture.
This time, in the “BASE UP SPORTS PROJECT” developed within the same activity, this supplier agreement was realized with the support of the professional e-sports team “Blue United eFC”, which has a proven track record on the international stage, including winning Zone 2 at the FIFAe Club World Cup in 2021. In the future, we would like to develop a wide range of activities together, such as providing various BASE FOOD series as food support for the players and related parties belonging to “Blue United eFC”, cooperating with various activities, and raising awareness of “nutrition and sports performance.”
[Blue United eFC Profile]
Blue United eFC is a professional esports team representing Asia, founded in 2018. In 2021, they have achieved success on the international stage, including winning Zone 2 at the FIFAe Club World Cup. As the only Japanese team and one of the 13 selected teams in the world, our official uniform has been included in the EA SPORTS FC game for 6 consecutive years.
Instagram：https://www.instagram.com/blueutd/
●Player profile
Tsakt / Shota Sato
Born September 16, 1992 in Chiba Prefecture
Main achievements
– EA SPORTS FC25 FC Community Series 25 Final Tournament Winner (6th)
– EA SPORTS FC24 FC Community Series 24 Final Tournament Winner (3rd, 4th, 6th)
– EA SPORTS FC25 Creators Cup Japan Representative
– EA SPORTS FC24 FC Community Series 24 Final Tournament Runner-up (5th)
– FC24 FC Pro Open North Asia Best4
– FIFAe Club World Cup 2021 Zone 2 (East Asia) Winner / Asian Champion
– FIFA e Club World Cup participation (2018,2020)
youxme / Shusei Mugasa
Born January 26, 1997 in Tokyo
Main achievements
– EA SPORTS FC26 FC Community Series 26 Final Tournament Winner (1st)
– EA SPORTS FC25 FC Community Series 25 Final Tournament Winner (3rd)
– EA SPORTS FC25 Creators Cup Japan representative determines the winner
– FC24 FC Pro Open North Asia Best4
– EA SPORTS CUP (Hospitality World Congress) appearance (2023)
– FIFA22 Global Series Open – Tokyo Winner
– FIFAe Club Series 2022 Online Qualifiers (Asia) Winner
We are very honored to have entered into a partnership with Base Food Co., Ltd., a pioneer of complete nutritional foods. For esports athletes, “condition management” is always an important theme in order to overcome harsh tournaments and daily training.
Blue United eFC aims to be a group of professional athletes that compete on the world stage, and has valued not only competitive ability, but also the quality of daily approach and preparation. Through this partnership, we hope that Base Food’s innovative products will support the mind and body of each athlete and lead to the creation of a better performance environment.
We will pursue the best condition both digitally and physically, and together with Base Food, we will take on the challenge of taking on the world step by step.
This is youxme from Blue United eFC. We would like to thank Base Food for this partnership.
In the soccer game that I am active in, EA Sports FC, I want to be able to concentrate on the day of the tournament by taking nutritional shots three to four hours beforehand to adjust my condition, so I am very happy and reassuring to be provided with complete nutritional food. Even in daily life, it is difficult to maintain a stable lifestyle and become malnourished, so it is indispensable for maintaining condition.
Our team would like to work hard to make our products known to as many people in the esports industry as possible.
■Overview of “BASE UP PROJECT”
This is a project that supports people who are active in sports, music, art, culture, etc., people who enjoy them, people who are working hard to make their dreams come true, and the realization of a sustainable society from the aspects of nutrition and health, with the hope of “creating tomorrow’s smiles together with everyone.”
■「BASE UP SPORTS PROJECT“overview
This is a project that supports “base-up” to build a healthy body and improve sports performance by incorporating “BASE FOOD”, a smart food complete nutritional food, on a daily basis in various sports situations and body shaping.
As an initiative to support “base-up” to improve sports performance, we will carry out various support activities such as providing “BASE FOOD” products for athletes, teams and organizations, whether professional or amateur.
In terms of supplier activities, we will develop “Supplier Contracts,” which support and support activities in the medium to long term, and “Supplier Programs,” which support activities in the short term, including sampling, as an opportunity for people of all ages and men and women who enjoy active sports to experience BASE FOOD, a complete nutritional food.
*For details on how to apply, recruitment period, terms and conditions, please see the official note (https://note.basefood.co.jp/m/mf363ff308d08) Please check.
▶︎“BASE UP SPORTS Supplier Agreement” and “BASE UP SPORTS Supplier Program” inquiries: info@baseupsports-project.com
■What is smart food complete nutritional food “BASE FOOD”?
“BASE FOOD” is a complete nutritional staple food that provides a well-balanced 1/3 of the nutrients you need for the day in one meal. While using carefully selected ingredients mainly derived from nature, such as whole grains, soybeans, and chia seeds, we have achieved nutritional balance and deliciousness through formulation and manufacturing methods based on our unique technology. This smart food provides 33 types of nutrients needed each day, including protein, dietary fiber, and 26 types of vitamins and minerals.
Since sales began in February 2017, we have expanded the series to include BASE PASTA, BASE BREAD, BASE Cookies, and Deli, and the cumulative number of sales has exceeded 200 million bags (as of the end of June 2024), and the cumulative number of regular purchasers has exceeded 1 million (as of November 2025).
■Base Food Co., Ltd. Overview
We are a food tech company that started in 2016 with the mission of “Innovating staple foods and making health a norm.” As a pioneer of fully nutritious foods in Japan, we propose new staple foods that are easy, delicious, and good for the body, and aim to create a society where everyone can enjoy meals and where health is a given.
Established: April 5, 2016
Head office: 5-25-2 Nakameguro, Meguro-ku, Tokyo
Representative: Shun Hashimoto
Business content: Development and sales of complete nutritional foods, etc.
URL ： https://basefood.co.jp
*1 1 serving (when cooked using 2 bags of BASE BREAD, 4 bags of BASE Cookies, 2 bags of BASE YAKISOBA, 2 bags of BASE RAMEN, 1 bag of BASE Pancake Mix, 1 medium size egg, and 100 ml of milk (no ingredient adjustment)) Contains more than 1/3 of the daily standard values for all nutrients other than fat, saturated fatty acids, carbohydrates, and sodium, based on the displayed standard values for nutrients, etc.
