When the last ball of the badminton mixed doubles final of the 2024 Paris Olympics fell to the ground, the first gold medal in the national badminton team was settled. At the subsequent awards ceremony, an even more touching moment occurred: Teammate Liu Yuchen knelt down on one knee in front of the whole world and proposed to Huang Yaqiong, who had just won the championship. At that moment, the glory of the gold medal and the promise of love complement each other.
On November 30, the wedding of badminton Olympic champions Huang Yaqiong and Liu Yuchen was held in Beijing. The level of luxury was comparable to a “wedding of the century.” Every detail of the wedding was soaked in the professional imprint and personal feelings of the two people: the invitations were printed with the vow “Unless the ball hits the ground, love will never end”, and the souvenir was a customized badminton racket. The crowd gathered at the scene, and Olympic champions such as Xu Jiayu and Chen Yufei were present in person. Fan Zhendong, Ma Long, Wang Chuqin and other sports superstars who were unable to come for some reason also sent their blessings via video. The national badminton team members even spared time from their busy schedules to serve as best men and bridesmaids for the bride and groom.
In this high-profile and high-profile wedding, the choice of banquet naturally attracted much attention. Guests attending the banquet revealed the drinks at this wedding. It was indeed no ordinary wedding, and the drinks were even more unique. It was Great Wall Five Star G9 dry red wine that entertained guests and friends. The two words “Five Stars” in the Great Wall Five Stars have extraordinary weight in the hearts of Chinese athletes – that is the flag they fight for and let it rise in the world arena.
In fact, this is not the first time that Great Wall Five Stars have appeared at important moments in the lives of top athletes. Prior to this, the women’s volleyball Olympic champion Zhang Changning and Jiangsu men’s basketball player Wu Guanxi also chose Great Wall wine as their wedding banquet wine in Hangzhou. From Zhang Changning to Huang Yaqiong, these champions on the highest podium invariably made similar choices when they were crowned in their lives.
Their choice also reflects a trend in the current wedding market: more and more couples, especially young people with independent aesthetics and value judgments, regard wedding banquets as an extension of their personal style and taste. From traditional Chinese-style round tables to Western-style long table dinners and other diverse scenarios, Great Wall wines have classic styles that can stand up to the occasion, as well as specific series with rich stories, which fully meet the needs of couples for wedding wine.
A wedding is the most colorful “championship moment” in life. But the true meaning of life is often hidden in countless ordinary daily moments: a long-lost family reunion, a hard-won career breakthrough, an anniversary dinner full of tacit understanding… At these moments, the role of a bottle of good wine has quietly transformed from a “shared witness” at the banquet to an “emotional bond” in a private space. It no longer serves the gaze of hundreds of people, but focuses on the few people sitting around it, making conversations deeper and memories warmer.
From the pinnacle moments of the Olympic Games, to the solemn promises of wedding halls, to the ordinary fireworks around countless family tables, the trajectory of a truly viable brand is always intertwined with important human narratives. When the champions start a new stage in their lives, their choices may tell us: the best celebration is to choose a company that truly “understands” for that moment that means something special to you.
