NexaDynamics, a KOSDAQ listed company, announced on the 29th that it will begin distribution of the national official brand ‘LeP Lab Meishin’.
NexaDynamics said it plans to accelerate the diversification of its healthcare and sports marketing business by utilizing its overseas distribution channels and many other overseas lines, including iFace, the No. 1 cosmetics distributor in the Philippines.
NexaDynamics began selling ‘LeP Lab Macin Sports’ and ‘LeP Lab Macin Red Spray’ using its own distribution network. ‘Maysin’, the core ingredient of this product, is a natural flavonoid extracted from Centipede Grass and has excellent anti-inflammatory and antioxidant properties. In particular, it is an optimized product for sports enthusiasts and athletes who enjoy intense exercise as it has various functions such as alleviating muscle tightness and fatigue, as well as improving skin blood circulation and swelling.
‘LeP Lab Meishin’ is also famous as a product used by the national team, including Ahn Se-young, who is ranked No. 1 in the world’s badminton women’s singles rankings and broke the record for the most wins in a single season with 11 wins this season, and men’s doubles players Seo Seung-jae and Kim Won-ho. Player Ahn Se-young was seen using ‘L.P. Lab Meishin Red Spray’ during major matches such as the BWF World Tour Finals, and directly proved the brand’s status by showing sportsmanship by directly handing the product to her opponent, Wang Ziyi, after the match.
Currently, SS P Lab is building strong credibility as the official sponsor brand of the national badminton team, including Ahn Se-young, and the Korea Badminton Association.
NexaDynamics successfully launched offline sales at the ’42nd Korea Badminton Association Long-Term Sports National Badminton Competition’ held at Gimhae Gymnasium from the 27th to the 28th.
Starting with the domestic badminton club market of approximately 3 million people, NexaDynamics plans to expand the market to other sports besides badminton by utilizing its various distribution channels in the future.
An official from NexaDynamics said, “Based on proven functionality, we will increase our share in the domestic sports care market and, in the long term, advance into overseas markets to become a global healthcare distribution company.”
Reporter Jang Hyo-won specialjhw@asiae.co.kr
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