Gaming & Working-Class Youth: A Marketing Opportunity

Targeted by a “surge” of advertising from operators, who use influencers in particular, young men from the suburbs are increasingly fond of online sports betting. A phenomenon which leads to addictive behavior, which has become a “public health issue”, but which the sector regulator is struggling to contain.

Aiko Tanaka

Aiko Tanaka is a combat sports journalist and general sports reporter at Archysport. A former competitive judoka who represented Japan at the Asian Games, Aiko brings firsthand athletic experience to her coverage of judo, martial arts, and Olympic sports. Beyond combat sports, Aiko covers breaking sports news, major international events, and the stories that cut across disciplines — from doping scandals to governance issues to the business side of global sport. She is passionate about elevating the profile of underrepresented sports and athletes.

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