(Caption: 12BET celebrates 18 years of sincerity, integrity and responsible gaming)
LONDON, Dec. 12 2025 (GLOBE NEWSWIRE) — 12BETa major player in the online gambling landscape since 2007, is proud to celebrate its 18th anniversary, marking nearly two decades of sincere dedication to trust, integrity and authentic relationships with players around the world. Guided by the belief that sincerity builds lasting relationships, the 12BET brand continues to establish itself as a symbol of credibility and fairness in the global online gaming industry.
For 18 years, 12BET’s relationships with its customers and partners have been guided by sincerity, an approach that shapes its commitment to responsible gaming and its player-centered philosophy. In 2025, this commitment was recognized across the industry when 12BET was shortlisted for the Best Customer Service award at the EGR Operator Awards 2025 and the Sports Betting Operator of the Year award at the SBC Awards 2025, confirming its sincere efforts to build player satisfaction and trust across all markets.
From world-class football clubs to elite badminton championships, 12BET’s integrity is reflected in its partnerships with international sports organizations. By proudly supporting Arsenal FC, Newcastle United FC, and other world-renowned clubs, the brand has demonstrated its deep passion for sport and its communities. She has also collaborated with the Badminton World Federation (BWF) and the prestigious All England Open, embodying the values of respect and sportsmanship that unite athletes and fans around the world.
“Celebrating our 18th birthday is more than an accomplishment, it’s a promise kept,” said a 12BET spokesperson. “We thank our loyal members, our partners, as well as our team for their trust. Sincerity has always guided our journey, and it will continue to shape how we create authentic and rewarding experiences for every player. »
As part of its 18th anniversary, 12BET will soon launch a new membership initiative showing its gratitude to players around the world. Guided by sincerity and trust, it underlines the brand’s vision: building lasting relationships and promoting a more responsible future for the industry.
About 12BET
Founded in 2007, 12BET is one of Asia’s leading iGaming brands, built on the core value of sincerity and a strong commitment to responsible gaming. Ranked 17th in eGaming Review magazine’s annual Power 50 rankings, 12BET has gained global recognition for its reliable platform and long-standing integrity. Guided by sincerity in every interaction, the brand continues to deliver a secure, reliable and meaningful experience to gamers around the world.
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Contacts Toomas Saar Responsable marketing [email protected]
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