Promoting young basketball players in the spotlight: Dyn reports comprehensively on the promotion of young talent and the role of Dyn Move Your Sport on matchday 7 / Short documentary with Jonas Mattisseck and Henning Harnisch from ALBA Berlin can now be seen at Dyn Sport / Another seven-figure amount paid out to all 5 partner leagues in 2025
With a special Dyn Move Your Sport game day in the easyCredit Basketball Bundesliga, Dyn is putting the spotlight on young basketball players and the BBL’s support concept. On the 7th matchday, young talents, their development and the importance of sustainable and holistic youth development will be the focus of the reporting.
With the Dyn Move Your Sport game day, Dyn and the easyCredit Basketball Bundesliga are sending a strong, joint message for young basketball players and the protagonists behind the projects. They receive the attention and stage that their commitment deserves. Since broadcasting began in August 2023, Dyn subscribers have had the opportunity to donate ten percent of their monthly contribution to one of the five Dyn sports – simply by checking the box in their personal profile. 10% of the net subscription revenue goes directly to the five partner leagues that have committed to investing the Move Your Sport bonus in promoting children and youth sports. In 2025, Dyn will again pay out a seven-figure amount – a clear commitment to sustainability
Developing tomorrow’s talents in basketball, handball, hockey, table tennis and volleyball
Andreas Heyden, CEO at Dyn: “Sustainable promotion of young talent is not a sideshow, but a central part of our mission at Dyn. With the promotional game day, we provide targeted impulses to make young basketball talents and projects visible. The fact that our subscribers can actively contribute to the promotion through the Dyn Move Your Sport bonus and help decide which sport can benefit from their subscription makes our model unique.”
The Dyn Move Your Sport game day at a glance
The focus of the Dyn Move Your Sport game day is the encounter between the Basketball Löwen Braunschweig and the VEOLIA Towers Hamburg on November 7th from 7:40 p.m. Here, Dyn expert Paddy Fritzsche takes over the moderation and speaks in an interview with Markus Meisner, head of match day organization and social projects, about the Braunschweig youth initiatives LöwenKita, girls’ basketball and SPORT VERNETZT. All three projects benefit from the Dyn Move Your Sport bonus. Dyn will also present selected projects during the other live broadcasts of the 7th BBL match day and bring club officials and players in front of the camera.
Moderator and Dyn Move Your Sport ambassador Anett Sattler will accompany the regional duel between newcomers Science City Jena and NINERS Chemnitz on November 8th – live from 3:30 p.m. Science City Jena invests the Dyn Move Your Sport bonus in the implementation of the SPORT VERNETZT project.
Dyn Sport is releasing a new short documentary to coincide with the match day. The special training visit was accompanied by Jonas Mattisseck, a native of ALBA JUGEND, as well as Henning Harnisch, Vice President of ALBA BERLIN and founder of the SPORT VERNETZT initiative. The two visited the Berlin basketball club BASS Südwest Berlin – Dyn was there with the camera and documented the encounter.
The joint training was made possible by a Dyn Move Your Sport competition. When training with Jonas Mattisseck, the 8 to 9 year old children of BASS Südwest Berlin experience a very special moment – their enthusiasm impressively shows how much inspiration there is in role models like Jonas. Henning Harnisch emphasizes in an interview with Anett Sattler: “It is our very own task and our interest to help ensure that children can play basketball from an early age. That is our mission – and we are fulfilling it.”
The promotion of young basketball projects is being successfully implemented and expanded using Dyn Move Your Sport
Numerous projects have already been implemented and expanded with the income from the Dyn Move Your Sport bonus. The easyCredit Basketball Bundesliga focuses on the holistic promotion of young talent. Under the umbrella of BBL-Assist, the Basketball Bundesliga specifically promotes social sustainability. With the support of Dyn Move Your Sport, projects such as SPORT VERNETZT, BasKIDball and the promotion of girls’ basketball are financially strengthened – with the aim of giving children and young people access to sport and important sports
To enable values such as fairness, team spirit and inclusion. Funds from the Move Your Sport bonus also flow into the development of competitive sports, specifically the training bonus for the Basketball Bundesliga.
Stefan Holz, CEO at Dyn: “With Dyn we have a partner who really means business. Dyn Move Your Sport has long been more than a concept – it shows how the business activities of the sports media brand Dyn and sustainable support are strategically linked and have a concrete effect in promoting young talent. The support is a real driving force for the structures, initiatives and projects in the training sector set up by the easyCredit BBL and its clubs and significantly strengthens Germany as a basketball location. Dyn is pursuing the goal of growing the sport together with the fans “We at the BBL continue to welcome Dyn’s sustainable approach beyond measure.”
