On October 4, the 2025 Wuhan Tennis Open kicked off at the Wuhan Optics Valley International Tennis Center. As an important partner of the event, Dongfeng Motor will appear on this international sports stage with its brand lineup. Among them, Dongfeng Fengxing debuted with a new image, bringing main models such as Xinghai V9 and Xinghai S7, and set up an immersive experience area on site, attracting many audiences.
This appearance is not only a showcase of the brand, but also an important opportunity for Dongfeng Fengxing to convey to the public the concept of “bringing luxury MPVs into thousands of households”. Not long ago, Dongfeng Fengxing announced sales data for September: 10,092 units of the full product matrix were delivered, a year-on-year increase of 55% and a month-on-month increase of 56%. Behind this achievement is the dual recognition of the brand and product strength by users.
High-end linkage of events to demonstrate the brand’s upward attitude
As a WTA1000 level event, the Wuhan Tennis Open represents the top level of tennis. Dongfeng Fengxing chose to debut here because its high-end attributes are consistent with the brand’s upward development direction.
At the event site, the immersive experience area created by Dongfeng Fengxing became the focus of the audience’s attention. Through scene-based displays, viewers can experience the product charm of Xinghai V9 and other models up close and experience the high-quality travel life advocated by the brand.
This cross-border linkage demonstrates Dongfeng Fengxing’s new ideas in brand building – reaching target groups through high-end sports events, conveying brand value, and bringing high-end experiences into the daily lives of more users.
Sales and product breakthroughs, Xinghai V9 becomes a dark horse in the market
While the sales volume of Dongfeng Fengxing’s entire product matrix exceeded 10,000, the performance of the star model Xinghai V9 was particularly eye-catching. In September, the model’s delivery volume surged by 200% month-on-month, becoming the sales champion in the “medium and large new energy MPV within 200,000 yuan” segment.
The success of Xinghai V9 is no accident. As a luxury MPV built on Dongfeng Group’s profound car-making heritage, the car was developed based on 25 years of MPV manufacturing experience and designed to meet the actual needs of Chinese families. The vehicle length of more than 5.2 meters brings a spacious interior space. The three-row seat sunken design and 4 space modes can be flexibly switched to meet the needs of multiple scenarios.
In terms of comfort, the second row of Xinghai V9 is equipped with fully functional independent aviation seats, which support ventilation, heating, and massage functions, and have left and right movement functions that are rare in its class. The multi-layer soundproof glass throughout the vehicle ensures a quiet journey.
Hard-core technical support achieves the reputation of “National Good Car”
The market performance of Xinghai V9 is inseparable from its excellent technical strength. The Mach electric hybrid system equipped in this car was recently awarded the title of “Top Ten Hybrid Systems in the World”. This system is equipped with a 1.5T hybrid-specific engine with a thermal efficiency as high as 45.18%, achieving a pure electric range of 200km and a comprehensive range of 1,300km. The feed-in fuel consumption is only 5.27L/100 kilometers.
In terms of safety, Xinghai V9 adopts a high-strength body structure with more than 70% high-strength steel application, of which hot-formed steel accounts for more than 20.5%, and is equipped with an L2 intelligent assisted driving system. These hard-core technologies have won it the double honors of “China’s Top Ten Car Body in 2024” and “Best Low Carbon Award”.
In the field of smart technology, Xinghai V9 also performs well. The 41-inch triple screen in the car is equipped with Qualcomm 8155 chip and supports four-tone zone speech recognition. It won two awards in the 2024 World Intelligent Driving Challenge: “Best Pilot Assistance Award” and “Luxury Smart Electric MPV Comprehensive Champion”.
From domestic to international, Dongfeng Fengxing accelerates its global layout
Recently, Dongfeng Fengxing has also made frequent moves on the international stage. In September, it debuted at the Munich International Auto Show in Germany and the China-ASEAN Expo, accelerating its global layout.
At the Munich Auto Show, Dongfeng Fengxing debuted with Xinghai V9, Xinghai S7 and other models, attracting the attention of overseas media and users. During the auto show, the first batch of 100 S7 REEV orders from major customers were delivered on site, marking a new starting point for Dongfeng Fengxing to enter the European market.
At the ASEAN Expo, Xinghai V9 became the official reception car, confirming its product strength in high-end business scenarios. The Xinghai S7 stood out from more than 4,500 participating exhibits from around the world and won the “Gold Medal”, the highest award at the ASEAN Expo.
Recognized by multiple users, defining “winner’s car in life”
The user group of Xinghai V9 covers elites in different fields such as business, film and television. Fan Deng, founder of Fan Deng Reading, shared his experience: “Xinghai V9 performs well in both business activities and family travel. The second row of luxury aviation seats and the 12-way adjustment function provide me with a comfortable mobile resting and reading space.”
The famous Hong Kong actor Wu Zhenyu said bluntly: “This time I took the Xinghai V9. I think it is not inferior to imported cars at all. It is big and luxurious enough. It costs less than 200,000 yuan to buy a 400,000 yuan configuration. It is so worth it!”
These recognitions from elites in different fields confirm the all-round attributes of Xinghai V9 “IKEA” and its ability to satisfy users’ diverse balance of career, family and personal enjoyment.
Quality endorsement from central enterprises creates the cornerstone of reputation
Behind the quality of Xinghai V9 is Dongfeng Liuzhou Automobile’s 56 years of car-making heritage. Not long ago, CCTV Finance’s “Hard Core Intelligent Factory” program visited Dongfeng Liuqi’s green smart factory and demonstrated its stringent testing standards and complete manufacturing system.
At the shared R&D and test center of Dongfeng Liuzhou Automobile Commercial Vehicle Co., Ltd., Xinghai V9 has undergone “invisible harsh” testing: the driving noise is better than industry standards; the four-way road simulation laboratory has conducted 24 hours of continuous fatigue testing for 20 days. The 460-acre shared testing ground for commercial vehicles is the “ultimate examination room” before product delivery, ensuring that each vehicle can withstand market testing.
Based on the research on body technology innovation, Xinghai V9 has obtained a total of 57 core independent intellectual property patent authorizations. Its patent group “Integrated body structure design based on C-NCAP and C-IASI” also won the Dongfeng Group’s High Value Patent Group Award.
Conclusion:
From its high-profile appearance at the Wuhan Tennis Open to breakthroughs in domestic and foreign markets, Dongfeng Fengxing is proving the value and potential of Chinese automobile brands with its strength. The success of Xinghai V9 is not only a victory of product strength, but also the result of the brand’s long-term insistence on technology research and development and strict quality control.
In Dongfeng Fengxing’s strategic blueprint, the terminal of luxury MPVs is by no means limited to high-end groups, but the daily travel of thousands of families. With the gradual implementation of the brand concept of “bringing luxury MPVs into thousands of households”, Dongfeng Fengxing is moving towards a broader market stage at a solid pace.
