The prevention and care of vision take the field from 19 to 22 September 2025, on the occasion of the 4th day of the Serie A championship 2025/2026. Defense Commission Vista ETS will be at the center of an awareness campaign that the Calcio Serie A League has chosen to support by offering important visibility through its platforms. For the first time CDVETS becomes a partner of the Lega Serie Aa milestone that confers authority to the prevention message, underlining how important the care is not only for individual well -being, but also for high -level athletic performance.
The new CDV Ets campaign, “Vista and sport”has been launched in the last year with the aim of educating the correct vision during sports, promoting the use of devices that protect the eyes and, at the same time, contribute to improving performance. It represents an important step towards the integration of visual health in sport, both amateur and professional.
From 19 to 22 September 2025, the message of the campaign will be widespread through the official channels of the Serie A League, on the giant stages and on the main digital platforms, reaching a transversal audience and thus giving wide visibility to the project.
“An optimal vision is essential not only for general well -being, but also to achieve high -level sports performance,” he underlines Vittorio Tabacchi, President of CDV ets. “During physical activity, the eyes are among the most solicited organs: protecting them adequately is therefore fundamental. Taking care of the vision does not only mean improving the performances immediately, but also preserving visual health in the long run. A healthy view is a pillar of the quality of life and positively affects every area, from sport to everyday life.”
As part of the campaign initiatives, on Sunday 21 September at 12 noon the dr. Francesco LoperfidoHead of the General Ophthalmology Service at the San Raffaele Hospital in Milan and a CDV partner, will be a guest of Radio Tv Serie A, visible in streaming on site and apps and on Dazn, to talk about the role of view in the performance and well -being of athletes.
With this initiative, Defense commission Vista ETS He confirms their commitment to sensitize people on the importance of prevention and visual well -being, choosing the sport most loved by Italians as a privileged vehicle to spread a message of health and awareness. Over time, CDV has in fact promoted and supported numerous manifestations on the importance of visual health, in particular in the sports field.
Starting last year, CDV has made its contribution to events of great media impact such as “Tennis and Friends”il Serie A women’s volleyball championship and the “Cardio Race”. Also, within Midthe international glasses fair, presented an absolute novelty: Vista and Sport Virtual Arena. Thanks to virtual reality viewers, visitors were able to live a unique experience, discovering the importance of visual health in sports.
