The food well has become the main sponsor of the UCAM Murcia CB for this 25-26 season, to share with his fans the best of sport: the spirit of overcoming, the values of teamwork and a firm defense of the practice of healthy habits.
The UCAM Murcia has taken advantage of this agreement to present its new Divontae Cacok player, who joins his ranks.
For the marketing director of El Pozo Food, Pablo Olivares, “behind this union we demonstrate the importance of sport for us, as well as support for the community in which we have our headquarters.”
The brand El Pozo is the most present in Spanish homes and will look in the official equipment of the players of the basketball team in all Endesa and Basketball Champions League matches. In addition, it will also show off in all the physical supports of the Murcia Sports Palace: from the track, through tarps, even in the basket supports. The Perriking pet will have prominence in many of the matches.
The strong link between the food well and the world of sport began in 1989. As of this year the first contacts arose with sports sponsorship and the first milestone: the creation of El Pozo Murcia Football Sala, a firm and powerful project that currently covers all categories, from the first division to the base football categories. Since then, the brand has opted for sports sponsorship as an essential part of its strategy.
The sport for the Food Well is one of the main ways to support the promotion and dissemination of the Spain brand, in addition to a way of understanding excellence.
To basketball and room other supports are joined as the one provided to women’s football with the sponsorship of the Alhama El Pozo club, which militates in the highest national category, as well as a athletes references such as tennis player Carlos Alcaraz, or the pilot of the MotoGP World Cup Pedro Acosta, elite sport professionals with you want the brand shares the philosophy of work, effort and overcoming to achieve the best results.
Multidisciplinary support
In addition, the involvement of El Pozo Food extends to multiple disciplines, such as cycling, where he is the main sponsor of the Vuelta and also supports its female version.
It also collaborates with the Paralympic sport as part of the Ado Plan, with the great international appointment of the paddle, which is celebrated in the city of Valladolid, one of the most important and important stops of the most important professional paddle circuit today, as well as the Lapi League with Pozo 1954.
Outside Spain, the Food Company also supports and sponsors many other international teams, such as Tournefeuille (the French Rugby Sports Association), the FIP Finals of Padel FIP Cupra in France, and the VTTEAM 78 cycling club, of the Parisian capital.
