Like Liverpool, PSG announced this Thursday the signing of a partnership with the world leader in household appliances Haier, a Chinese company created in 1984.
PSG has a new official partner. This Thursday, the club formalized the signing of a three -year partnership with Haier, the world leader household appliances for 16 consecutive years according to Euromonitor International and based in Qingdao, China.
As an official PSG partner until 2028, Haier will benefit “A wide range of active ingredients, including leading LED visibility during matches, spaces in the colors of Haier and immersive experiences for fans at the Parc des Princes, as well as many global activations to come based on the community of Paris Saint-Germain supporters present to the four corners of the world. »»
“PSG reflects a state of mind of champion and a vision of a smarter lifestyle”
“Paris Saint-Germain embodies a spirit of innovation and an incessant passion for excellence. Our partnership with the club goes beyond sport and technology; He reflects a state of mind of champion and a vision of a smarter lifestyle. Together, we will give life to the idea “Play with the Number Ones” (play with the best) in households around the world “reacted Haishan Liang, vice-president of the board of directors and president of the Haier group.
Appointed Director of PSG income last May, Richard Heaselgrave also welcomed this new partnership: “We are very happy to welcome Haier to the Paris Saint-Germain family. As a world brand worldwide brand, Haier is part of people’s daily lives. This partnership is a unique opportunity to bring the club of our fans even more closer to the world, both at the stadium and at home. »»
Note that the English club Liverpool also announced this Thursday a partnership with Haier as a new world partner.
