An unmistakable red livery that has not gone unnoticed, vintage -style tickets and immersive images and settings that reported directly to the years of Niki Lauda’s victory in Monza. An anniversary, the fiftieth of that trophy, that the Ferrari stable has chosen to celebrate on the occasion of the 96th Italian Grand Prix which will run on Sunday 7 September and has also been anticipated by various initiatives in Milan.
Among these, a special red tram that in partnership with Puma, the company of sporting articles and sponsors of Ferrari, has turned into a traveling celebration of a special moment in the history of the Ferrari team.
“The tram fans are more than an itinerant tribute to Niki Lauda’s victory in 1975; it is a celebration of energy that pushes both of our brands to the future,” said Thomas Josnik, vice president of Puma Motorsport. The fans climbed on board using vintage -style tickets and entered a historic tram wrapped in Ferrari red, which slipped through the city offering immersive images and settings. A journey that some lucky lives lived live – among these some fans and influencers – and others have followed through social media. The red tram traveled the streets of Milan on Tuesday and Wednesday, anticipating the large crowd bath that the fans reserved in Piazza Duomo for the two Ferrari drivers, Lewis Hamilton and Chrales Leclerc.
