Modena. The Parmigiano Reggiano Consortium he is New York Jetsamong the most prestigious and beloved teams of the National Football Leaguehave started a multi -year strategic partnership on the occasion of the season Nfl 2025.
La partnership
The collaboration, which follows that as the official sponsor of the Miami Open 2025, is the first in the history of the Consortium with a US professional sports team. Jets will play the First game of the season on Sunday 7 September with the Pittsburgh Steelers at Metlife Stadium: During the meeting and subsequent ones, the fans will be able to live authentic culinary experiences within the Metlife Stadium in New York. This collaboration represents a fundamental stage in the growth path of Parmigiano Reggiano on the American market, with the aim of strengthen the notoriety of the overseas brand and establish a increasingly direct link with US consumers. To integrate Parmigiano Reggiano in the jets’ race experience, the two brands have revealed new activations to the Metlife Stadium, ranging from gastronomic proposals all Apparitions on the Maxiskear during home games.
The initiatives
All’interno del MetLife Stadium, Parmigiano Reggiano dishes will be served in various catering areas, including the Commissioner’s Clubthe Green Room and the Coaches Club. Here appetizers with Parmigiano Reggiano and stakes of pasta stolen in the typical forms of Parmigiano Reggiano will be proposed here. The gastronomic proposals in the exclusive clubs of the stadium will evolve during the season, with new recipes on the occasion of each game. The fans will also have the opportunity to win special prizes, including personalized forms of Parmigiano Reggiano. Are provided Tasting activities in the Tailgate Zone on October 19th (during the meeting Jets vs. Panthers) and November 30 (Jets vs. Falcons). The agreement also includes a marketing plan aimed at strengthening the presence of Parmigiano Reggiano on the US market, through collaborations with influencer e advertising campaigns Out of Home and digital in the New York area.
The comment
“Parmigiano Reggiano has always supported sport and sportsmen, and we are happy to take the field alongside a legend of American football like the New York Jets, with whom we share fundamental values such as excellence and commitment to size,” he said Nicola Bertinellipresident of the Parmigiano Reggiano Consortium. “The United States represent the main foreign market of Parmigiano Reggianowith a share equal to 22.5% and over 16,000 tons exported in 2024: numbers that testify to a constantly growing demand by attentive consumers, who choose quality and tradition. Jets are one of the strongest symbols in New York, a city that represents the beating heart of Parmigiano Reggiano Dop in the USA. With this sponsorship we want to strengthen our link with American culture through the tradition of football, an authentic collective rite that combines generations, families and communities. American football is entertainment, conviviality and sharing, and food represents the social glue par excellence. Being alongside New York Jets means creating a direct relationship with consumers and sharing with them what makes Parmigiano Reggiano unique ».
“We are excited to collaborate with Parmigiano Reggiano, a brand recognized and respected globally,” he said Jeff FernandezSenior Vice President, Business Development + New York Jets Ventures. “This partnership strengthens the long -term commitment of jets in proposing the fans a world -class international cuisine, up to the expectations of our supporters both at the Metlife Stadium and in all New York City. We are impatient to work together with Parmigiano Reggiano to offer always new and tasty experiences ».
