On August 24, Chengdu Dong’an Lake Sports Park was applause. With the final whistle, “RunBA2025 National OwnersBasketball League” (hereinafter referred to as “RunBA2025”) closed successfully. After fierce competition, the champion team from 14 cities across the country finally won the championship.
On the day of the finals, leaders of relevant competent departments such as the General Administration of Sports, Sichuan Provincial Sports Bureau, Chengdu Sports Bureau, Longquanyi District Party Committee and District Government, Culture, Sports and Tourism Bureau, and representatives of the China Association of Things attended the event. Xu Rong, President of China Resources Land, attended the event and presented awards to the winning teams and individuals. Dozens of authoritative media such as China Sports Daily, CCTV.com, People’s Daily, Xinhua News Agency have paid attention to the event, making the concept of “living in China Resources Land different” deeply rooted in people’s hearts. RunBA2025 has also become an excellent case to promote national fitness into the community.
“RunBA2025” is the largest owner sports competition IP in the country, initiated by China Resources Land, together with its subsidiary China Resources Vientiane Life and China Resources Culture and Sports, under the guidance of the national strategy of “Healthy China 2030” and “Building a Strong Sports Country”, and has integrated multi-business resources to create. Since the event started in April, it has covered 48 cities and 196 communities, held more than 500 competitions, attracting about 24,500 owners to participate, truly realizing the implementation of the national strategy in the community.
The event innovatively implements the community sports model of “government guidance, enterprise platform, owners co-create, and multi-business collaboration”:
– Event model innovation: give full play to the advantages of China Resources Land’s multi-business synergy and explore new paths for community national sports;
– Space operation innovation: comprehensively revitalize the resources of venues such as Dong’an Lake Sports Park and promote the ‘professional venues to serve the public’;
– Community service innovation: Make the community not only a living space, but also a real life community.
This innovative practice effectively solved the problem of “no venue to exercise, no organization” at the grassroots level, and has changed the 15-minute fitness circle from planning to a life reality within reach of owners.
The soundtrack: Unanimous praise from inside and outside the stadium
This event has received widespread praise from participating players and audiences. The members of the Changchun Vientiane Mansion Happy Brothers team from the Northeast admitted: “This national final has given us a lot. Thanks to China Resources Land for providing such a good platform that allows us to compete with national experts and allows our team to continue to grow and gather in the game. This is not only a game, but also a rare precious opportunity for community communication and emotional connection.” The members of Xiamen Oak Bay said: “The three days of memories are over in a blink of an eye. The experience is full of meaning. The refreshing on the court, the laughter and joy under the court, every drop of sweat, and every companionship are all traces of our struggle side by side.” Hainan Timeli team members especially thanked the support of China Resources Land team team: “From the pre-match tactics to the shouting and encouragement on the sidelines, it is your efforts that allow us to fight on the court without any worries.”
The professionalism of the event has also been recognized by industry insiders. A senior basketball media person commented: “As old fans and media people who have been watching the CBA on site for more than 20 years, I feel that the atmosphere of the game, organization and coordination and professional events are comparable.” Players from all over the world said that through this game, they not only gained the joy of competition, but also felt the warmth and cohesion of the China Resources community, which truly reflects the game concept of “every family has MVP”.
As the first community service brand in the industry promoted from the headquarters level, Runbilin focuses on the four dimensions of community content, space supporting facilities, member benefits, and online companionship, and practices the concept of “the community is warm and life is interesting” with high-quality services of all scenarios, all cycles, and all ages. It is also an important part of the “good community” and “good services” in China Resources Land’s “Three Good and Twelve Excellent” good house system (i.e. good communities, good products, and good services).
As of August 2025, Runbilin has established more than 610,000 customers, 1,573 certified communities, more than 100,000 members, 2,259 KOL owners, 915 foreign-industry partners, more than 36,000 activities, and more than 2.76 million participants. Through all-age community activities such as sports, culture, and parent-child, Runbilin has deeply explored KOL owners and foreign business resources to jointly create and build a unique community ecosystem, making every China Resources Land community a “beautiful home” for owners to jointly build and share.
“RunBA2025” is not just a basketball game, but also a deep linkage between China Resources Group’s business segments and China Resources Land. Through the integration of “industry-level” resources, the event has released a huge brand synergy.
During the event, China Resources Yibao, China Resources Sanjiu, China Resources Vanguard, China Resources Insurance Brokerage and other companies provide guaranteed supplies and medical security guarantees. China Resources Beer provides unlimited drinks for “RunBA Night”; China Resources Land’s business brands Younniao, Kapok Hotel, Vientiane Cinema, etc. launched watch-up benefits… The coordination of diversified business formats and resources has injected new vitality into the sustainable development of the city’s cultural and sports economy.
Outside the stadium, China Resources Land’s national projects on sale, its China Resources Vientiane Life under management shopping mall and delivered communities jointly provide event broadcasts. The live broadcast of the finals exceeded 6.83 million, and the number of viewers on the entire platform exceeded 1.41 million.
The event penetrates the lives of owners, transforming spaces such as marketing centers, community lawns, and overhead floors into “watching living rooms”, providing free customized tea breaks and interactive supplies, making the event a community festival that “goes to participate when going downstairs”; and launching online interactions through creative cheers, city calls, etc., the “Living in China Resources Land” topic challenge on the whole network exceeded 34.13 million.
The scale of the event is unprecedented, and the whole people participate in creating a community event
This event lasted for 4 months, with a dual track of “professional field” team competition and “fun field” national interaction, which not only meets the competitive needs of basketball enthusiasts, but also provides an interactive platform for ordinary owners to easily participate. During the event, each competition area innovatively launched the athlete entrance ceremony with its own urban BGM and local specialties “friendship assist” exchange to enhance the emotional link between urban cultural identity and owners.
During the finals, Dong’an Lake Sports Park launched an exclusive light show. Nanjiang Huaruan hopes that children in the town of Nanjiang kick off for the event. The owners created the theme song “Every family has MVP” and resounded throughout the night sky, jointly creating a sports event that truly belongs to the owners.
Xu Rong, president of China Resources Land, said at the closing ceremony that “RunBA2025” is not only a basketball event, but also an important measure for China Resources Land to implement the “Healthy China 2030” and “Sports Power” strategy and serve the majority of owners.
He mentioned that the country is currently promoting the move from “housing for a place to live” to “housing for a livable life”. For 30 years, China Resources Land has been committed to improving the quality of housing, creating a community environment, and enhancing the cohesion and ownership of owners. This event is an innovative practice of China Resources Land’s concept of “good products, good communities, and good services”, aiming to bring owners a warmer and a new experience of “living in China Resources Land is different”. In the future, China Resources Land will continue to build a warm and identity community community, so that every owner can reap a better life of belonging, connecting and continuing to grow here.
China Resources Land has deeply grasped the spirit of the “two turn” of the Central Urban Work Conference, focused on the creation of “spatial value”, and continuously responded to the people’s yearning for a better life through planning renewal, content manufacturing and operation services. As a leading “urban investment, development and operator” in China, China Resources Land will pay more attention to “spatial planning and renewal, content definition and manufacturing, and later operation and service” during the 15th Five-Year Plan period to better meet the people’s needs for a better life.
The event is ongoing, and the beauty is endless. China Resources Land will continue to work with its China Resources Vientiane Life to carry out the “National Healthy and Happy Summer” sports carnival series in more than 2,000 communities across the country, transforming the “Healthy China” strategy into a perceived, participatory and sustainable daily life, injecting continuous vitality into the city.
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