Recent reports claim that Nottingham Forest have an agreement on personal terms with midfielder Douglas Luiz, but the Premier League side still need to increase their offer to Juventus in order to close the deal.
Juventus are looking to offload Douglas Luiz just one year on from his €50m arrival from Aston Villa, following what has been an underwhelming start to life in Italy for the Brazilian, which included just three Serie A starts in 2024-25.
LEWISBURG, WEST VIRGINIA – JUNE 14: Douglas Luiz #26 of Juventus arrives at the airport prior to the official FIFA Club World Cup 2025 on June 14, 2025 in Lewisburg, West Virginia. (Photo by Michael Owens/Getty Images)
Forest’s opening offer reportedly stood at €30m, which the Bianconeri deemed too low.
Transfer market explains that Juventus require a fee in the region of €39m if they are to avoid making a capital loss on Douglas Luiz after only one year, given the €50m fee they spent last summer.
Sunday’s report suggests that an increase of a couple of million from Forest’s original offer with the inclusion of performance-related bonuses, some easily achievable, could be enough to convince Juventus into selling.
Douglas Luiz Transfer Saga: Key Data and Insights
Table: Douglas Luiz Transfer Deal Breakdown
| metric | Value | Notes |
| ————————– | —————– | ——————————————————————————————- |
| Juventus Acquisition Cost | €50 million | Paid to Aston Villa in Summer 2024 |
| Nottingham Forest Initial Bid | €30 million | Reported offer; deemed too low by Juventus. |
| Juventus’ Valuation | €39 million | Minimum fee to avoid a capital loss on Luiz. |
| Luiz’s Serie A Starts (2024-25) | 3 | An underperformance that may have contributed to the potential transfer. |
| Potential Deal Structure | €32-34 million + bonuses | Reports suggest a slightly increased base offer alongside performance-related incentives may be enough. |
| Timeframe | Ongoing | Negotiations are reportedly progressing, but no agreement has been finalized. |
| Player’s Role | Central Midfielder | Plays a key role in midfield with defensive and offensive duties |
FAQ: Douglas Luiz’s Potential Transfer to Nottingham Forest
Q: Who is Douglas Luiz?
A: Douglas Luiz is a Brazilian central midfielder currently contracted to Juventus [[1]]. He played for Aston Villa prior to his move to the Serie A club.
Q: Why is douglas Luiz potentially leaving Juventus so soon?
A: His tenure with Juventus hasn’t gone as planned. He’s had an underwhelming start, including few Serie A starts in the 2024-25 season. This, combined with the club potentially seeking to recoup some of their investment, has led to the possibility of an early transfer.
Q: How much did Juventus pay for Douglas Luiz?
A: Juventus acquired Douglas Luiz for a reported €50 million in the summer of 2024.
Q: What is Nottingham Forest’s current offer for the player?
A: Nottingham Forest’s initial offer was in the region of €30 million.However, this has been deemed insufficient by Juventus. Reports suggest a revised bid, potentially including performance-related bonuses.
Q: What are Juventus’ asking price for Luiz?
A: Juventus reportedly want approximately €39 million to avoid a financial loss on the transfer of the midfielder.
Q: What position does Douglas Luiz play?
A: Luiz primarily plays as a defensive midfielder or a central midfielder, contributing both defensively and in the build-up play.
Q: What are the performance-related bonuses that could be included in the deal?
A: The specific details of the performance-related bonuses haven’t been publicly disclosed.these could be based on factors such as appearances, goals, assists, or team achievements.
Q: How will this transfer affect Nottingham forest?
A: Luiz could be a valuable addition to the team,providing experience and quality in midfield,especially with his experience in a big European League [[2]]. This acquisition would also signal the club’s ambition to improve their squad and compete at a higher level.
Q: How does the potential sale of Douglas luiz impact Juventus?
A: If the transfer goes through, Juventus would recoup a portion of their investment. They could use the funds to strengthen other areas of their squad or to comply with financial regulations.
