FFBAD New Brand Launch | [Year] Update

During the Badminton Worlds in Paris, the FFBAD unveiled its new brand “France Badminton”, for more visibility and identity.

French badminton is riding the wave. After Paris 2024, he was one of those sports which have benefited the most from the “Olympic Games effect”, with a 14% increase in his licensees, to exceed the course of 240,000. A year later, in the same place, the tricolor badminton prolongs the party. At the Adidas Arena, full to fall for the French matches, The world championships are a success. Both in the stands and in the field, with new tricolor exploits in the history of this sport.

A CAP in the development of sport

To continue supporting this momentum, the French badminton federation wants to take a course in its image strategy. During these Worlds, the FFBAD launched its new commercial brand: France Badminton. With two major objectives: “strengthen your identity and promote discipline”. “” This moment symbolizes a new dynamic for the French Badminton Federation, which continues to grow and develop. “, underlines the president of the FFBAD, Franck Laurent. “Our athletes shine on the international scene, with 3 French in the top 15 in simple men and a French pair double mixed. In addition, we had the honor of counting 3 paralympic medalists during the last games, thus illustrating our commitment to inclusion and excellence. It was therefore essential that badminton has an emblem that reflects all these advances. »»

“Write a new page in the history of badminton in France”

This emblem is a steering wheel in blue-white-red colors. “The steering wheel, a strong symbol of our discipline, embodies not only our passion, but also our determination to make the badminton shine on the national and international scene. Together, we write a new page in the history of badminton in France. ”

Thus, the FFBAD “Trust” Comquest – Unlock Brand tandem to take a course in his communication. […] To bring together all the Badishists in France around the same banner [] And promote badminton at all levels, highlighting French talents and attracting new licensees. ”