If in Europe in particular, the NBA remains widely followed, in the United States, it is a completely different pair of the round. Please note, do not imagine that the North American League is in crisis, it has never been so financially carried, but in terms of basketball, the Americans especially have eyes for another competition: the NCAA university championship. Today, March Madness (university play-offs) is more followed in the territory than the NBA play-offs are. So inevitably, there is a market to conquer, and Electronic Arts would be ready to draw. Objective: to bring the franchise to life EA Sports College Basketball, . In sight, the 2028-2029 season.
While the NBA Live franchise seems to have definitively forfeited the NBA 2K ogre, EA would therefore like to place itself on another land. But while the launch ofEA Sports College Basketball seemed on the right track a few weeks ago, today, the bell sound would be very different. According to the American newspaper Sports Business Journal, the negotiations between EA and the university basketball league are currently in a standstill. And who is the fault? To the direct competitor NBA2K of course!
Towards an NBA 2K offer more developed in the future?
In fact, it would seem that 2K is already in negotiations with North American schools in order to integrate them into another project. If there would be no exclusivity clause between the two parties, Electronic Arts, for its part, would like to an exclusive agreement. A great impasse that could lead to a pure and simple cancellation of the College Basketball project, which would make a little task after a teasing with great fanfare in early July.
Honestly, we do not imagine 2k letting go so easily on the file. The firm has been the undisputed leader in basketball simulation for years, and has little interest in giving a gift to its historic rival. We can easily imagine the NBA 2K franchise continuing its development by adding the NCAA, becoming by the same reference of the whole US basketball. And who knows, why not become the medium term the ultimate simulation by adding European teams? The Euroligue was recently complained of lacking visibility on other media, negotiating with 2K could be a superb way to open internationally. A win-win deal, especially with the know-how acquired by the NBA 2K franchise over the years.
One thing is certain is that the American public is highly awaiting the return of College Basketball to our consoles. Whether via Electronic Arts or 2K, success will undoubtedly be there. At a time when we write these lines, advantage 2K, but we are not immune to new twists and turns in the file.