He’s the new face and the new voice of the league. Nicolas de Tavernost has been piloting since early April the Ligue 1 channel project. An adventure as risky as it is ambitious which will start on August 15, at 14.99 euros per month with commitment.
In an interview with the Team on Tuesday, the former boss of M 6, today at the head of LFP Media, repeats all his confidence in this platform, despite the absence of Canal + among the list of distributors. “There will certainly be two difficult years, but we will try to do the most innovative and most popular project as possible, with eight matches in nine live, the ninth in delayed (the poster of the Saturday afternoon remains on beIN Sports editor’s note) and a clear magazine (Sunday evening). The L1 championship is strong. »»
A press conference will be organized on July 10. The names of the partners who distribute the channel (Internet operators, DAZN type platforms) will undoubtedly be unveiled. In the same way as part of the cast of journalists and consultants. A first name has been confirmed, that of Xavier Domergue, commentator on M 6 and who will therefore also officiate on Ligue 1 lawns.
About Canal +: “You have to move on”
Club presidents play big with this new economic model, which does not guarantee any financial windfall at the start of the season. Only guarantees for the moment: the 78.5 million BeIN for the ninth match and the compensation of 85 million obtained from Dazn for the termination of early contract of the previous broadcast contract.
Nicolas de Tavernost wants to believe that the price of € 14.99 will be “likely to arouse a craze”. Just like the announcement of other promotions, including a pass at € 9.99 for those under 26 on tablets and mobiles. “But maybe not from the start for technical reasons. »»
Ultimately, he hopes of course the return of Canal + around the table to maximize the visibility of the product. “I do not imagine that they are going on the L1 permanently,” he says. But there is no question of making them curves. “We are not going to discuss for forty years … We have to move on. »»
There is a media charter under development to do more things with clubs.
