A Nike Football is inspiring in horror movies and the aesthetics of breaks at night on TV, in a new campaign, created by Wieden + Kennedy from London.
“Scary good” visa “bring the fun back to football”, According to the brand, and will consist of nine vignettes that have the participation of several soccer players, such as the Brazilian Vini Jr., The Spanish striker Alexia Putellas and an clay animation of the Norwegian player Erling Haaland.
The brand brought together eight of the nine films as part of a 60 commercial “(watch below), which starts with a mask person saying that the programming was interrupted for a”new transmission” the Nike Football.
The masked presenter continues: “Welcome to the home of terrifying skill”. Near the end, the masked says,”Don’t just beat them give them nightmares“.
Also participate in the commercial Kylian Mbappé, Ronaldinho Gaucho, Giulia Gwinn, Kerolin, Sam Kerr, Cole Palmer e Salma Paralluelo.
Albert Pukies e Becca Pottinger are part of the creative team of the work, which is directed by the scene of Ian Pons Jewellas well Prodco.
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