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Ahn Se -young is playing the 2024 Paris Olympic Badminton Women’s Singles Finals. 2024.8.5 Paris = Olympic photo co -reporter/tak Hwang Jin -hwan reporter |
Ahn Se -young’s personal sponsor of ‘Badminton Queen’ was decided as Yonex, the official sponsor of the existing national team. It is reported that the main players of the national teams such as Seo Seung -jae and Kim Won -ho (Lee Sang Samsung Life) were also in Yonex’s arms.
Ahn Se -young said on his Instagram on the 1st, “Hello, I’m Ahn Se -young. On July 1, 2025, I have a sponsoring contract with YONEX.” According to the industry, Ahn Se -young is reported to be sponsored by 10 billion won for four years, and Seo Seung -jae and Kim Won -ho are treated as treated around 2 billion won a year.
Immediately after winning the gold medal in the Paris Olympic Women’s Singles last year, Ahn Se -young’s so -called remarks were the result. Ahn Se -young criticized the problems of the national team and the Korea Badminton Association. In addition, he also said that he should allow individual sponsorship to receive legitimate compensation. The Ministry of Culture, Sports and Tourism demanded the revision of the regulations from the Association, and Chairman Kim Dong -moon of the 32nd Association officially declared his personal support.
But the association’s life is not easy. Initially, the association signed a contract with Yonex with a term of $ 2.9 million every year with Yonex for $ 2.9 million every year. However, under the conditions where individual sponsorships are allowed, Yonex has proposed a contract condition to significantly reduce the size of the national team’s sponsorship. According to the industry, the Yonex headquarters placed a supervisor to support only 600 million won for a year. It is a cut of nearly 80% beyond half.
It was inevitable for the association. In addition to the adult team, the standing army and the junior team must be dispatched, because if the sponsorship decreases, the opportunity will be reduced. Prospects have fallen due to the lack of competitiveness of international competitions.
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Kim Dong -moon, chairman of the 32nd Korea Badminton Association in January. Yonhap News |
In response, Chairman Kim Dong -moon had to postpone the official announcement of allowing personal sponsorship, which he professed after the presidential election in January. A sports official said, “I was so tired that I was very worried about meeting with Kim at the Olympic Hall with the Association’s office.”
Along with the association, Dongseung Trading Co., Ltd. Yonex Korea also stepped out to solve it. In order to maintain the base of the Korean badminton and the international competition, the Japanese headquarters has actively expressed its opinion that it must maintain some sponsorship. An industry official said, “We still blocked the reduction of sponsorship to 50%.” Rather, it is said that Yonex Korea has more support.
As the individual sponsorship contracts were made by players such as Ahn Se -young, the discussions on the change of contracts between the association and Yonex also entered the stage. An official of the association said on the 2nd, “The two sides consulted on the 50% reduction of the sponsorship, and the stage of preparing the real consultation agreement will be signed soon.”
The problem is how to fill the sponsorship by 50%. The Ministry of Culture, which originally recommended to allow personal support, expressed its intention to support the reduced budget of the association. Yoo In -chon, Minister of Culture and Culture, mentioned the possibility of national affairs assistance to the association in an interview with CBS Radio ‘Kim Hyun -jung’s News Show’ in September last year. When Kim Hyun -jung asked, “Does it mean that the government’s subsidies are supported?”
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Minister of Culture and Culture Yoo In -chon. Reporter Yoon Chang -won |
However, the government’s support for the government mentioned is not enough. The Association is selected as the Ministry of Culture and Culture’s ‘2025 ~ 2026 Strategic Event Promotion Project’ and receives 2 billion won for 2 years. Although it is supported a year, 1 billion won is supported, but there is still a shortage of 1 billion to 1.5 billion won.
In some cases, it is pointed out that the Ministry of Culture and Culture has only emerged as a national issue. An official of a sports industry said, “It was about half the level of support,” he said. “In the end, the Ministry of Culture and Tourism was illuminated that the Ministry of Culture had solved the problem.
The category of this article follows the category of the media.
