Valencia signed an agreement with Legends this week. But what is this company? According to their website, they define themselves as “a global premium experiences company specialized in offering comprehensive solutions for sports and entertainment organizations and venues.” Legends provides its … partners with solutions powered by data intelligence applied to sports venue planning, sales, partnerships, hospitality, merchandising and technology
With its agreement, Valencia seeks to have a consulting partner to help provide ideas that can be used to exploit the resources that the new Mestalla will have. The American firm created in 2008 – and acquired by the investment fund Sixth Street three years ago in an operation valued at 1,281 million euros – began advising the New York Yankees of the MLB baseball and the Dallas Cowboys of the NFL football American, managing sponsorship and hospitality sales (VIP experiences). To give you an idea, they are two of the greatest American sports. The most loved and most hated at the same time, a bit like Real Madrid and Barcelona in Spain. Legends also works precisely with the two Spanish giants, as well as with other clubs such as PSG, Dortmund, Manchester City, Liverpool and Tottenham.
Legends is not in charge of the restoration area or the possibilities that may arise in the tertiary sector, that is, they will not organize concerts or similar events at the new Mestalla on days without matches, but they will give Valencia ideas on how to improve the fan experience before, during and after going to the stadium to watch a football match.
One of the examples of things that Legends could offer Valencia – as it does with other clubs – will be the option for a fan to have a preview in virtual reality of what the field would look like from the specific seat in which they intend to sit. before purchasing your ticket. Also a guide on where to access and what you will find in that certain sector of the field. Thus, the fan will be able to see what feeling they will have in their seat at the new Mestalla, even in the VIP areas and the different boxes that are planned.
2024-05-09 16:05:06
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