Next summer, Primoz Roglic will fuel Red Bull… The Austrian energy drink company has in fact reached an agreement with the current Bora-Hansgrohe team, which will change its name on the occasion of the Tour de France, whose departure will be given in Florence (Italy) on June 29.
“The goal is to establish ourselves at the top of our sport. With Red Bull as the majority shareholder, team manager Ralph Denk will optimize the existing structure and benefit from the great performance expertise of other Red Bull projects,” the team said in a press release.
🔥 Red Bull – BORA – hansgrohe ready to go! 🔥
We are pleased to announce that Red Bull will join BORA and hansgrohe as another main sponsor, from this year’s Tour de France onwards!
Find out more here 👉 pic.twitter.com/BBht4cgY1Z
— BORA – hansgrohe (@BORAhansgrohe) May 2, 2024
The Red Bull brand is already present in many sports such as Formula 1 and also individually sponsors star cyclists such as the Belgian Wout Van Aert. This winter she became the majority shareholder, at 51%, in the company of Ralph Denk, the manager who holds the license for the Bora-Hansgrohe team.
With the arrival of Red Bull, whose financial contribution has not been specified, the team promises to be a formidable competitor for the years to come with the UAE and Visma-Lease a Bike teams who have dominated the peloton for several years .
In 2025, the new armada will also launch a program intended for hopeful riders under the age of 23 to make the transition between juniors and the WorldTour squad.
