Several months have passed since the NFL announced last February that For the 2025 season, an official regular season match was going to take place in Spainmore specifically in Madrid, and the newly renovated stadium Santiago Bernabeuhome of Real Madrid, was going to be the first fiefdom to host an official match of the American Football League, years after some teams arrived in Barcelona during the preseason to play the ‘American Bowls‘. But that’s past, and now The Spanish market is an important source of business for the company in its desire for growth. This desire is what will lead them to even more surprising destinations.
And it is that Peter O’Reillyhead of international affairs for the NFL, announced the new destinations that the league has between its eyebrows for the future, and among those who highlight Australia and Irelandamong others, as places to take a regular season duel “Australia is among a set of markets, and it is not a small set, that we are looking at for the future; Dublin, Ireland, is also among the markets considered“. But above all in the ocean they have encountered a striking challenge, such as the distance with the United Statessomething that the manager emphasized.”When you start talking about Asia and Australia, you talk about distance and logistics. Those factors are real. But our role is to really look around the world, see where the fan base is strong and do the due diligence and evaluations.“.
In favor of the ‘aussies’ is that they have more and more penetration of the sportgiven that As part of “The International Home Marketing Area”, a program that the NFL launched in 2021 to internationalize its brand, Australia has the assignment of the Philadelphia Eagles and Los Angeles Rams, such as teams with rights to have commercial activity there. But not only that, but There are several players who come to the league from the antipodes, which helps the fans grow. This is the case of the Philadelphia Eagles’ starting left tackle, Jordan Mailata.
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They will have practice with the logistics issue this season that starts in September, because The NFL added Sao Paulo, Brazil, with the week one game between the Green Bay Packers and the Philadelphia Eagles, the first to be developed in South America, as one of the new markets that will receive a regular campaign match. And it’s just the beginning, because In December of last year the league announced that it intends to hold up to eight regular season games outside the United States starting in 2025..
2024-05-22 06:24:31
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