The Future of Prime Video in French Football Hangs in the Balance: Can Euro 2024 Save the Channel?

The Ligue 1 season ends this Sunday and for now it appears to be the end of the story for Prime Video in French football. However, an incredible miracle can temporarily save the channel.

Journalists and technicians, there are many on the Prime Video channel who have already experienced the sinking of Mediapro and the ephemeral chain Téléfoot. And Sunday evening, shortly before midnight, there will probably be a few tears when it comes time to go on air following the multiplex of the 34th and final day of the Ligue 1 season. Because the contract between the Amazon group channel and the LFP is will stop, without us really knowing what will happen in the future.

And this is in essence the message that the management of Prime Video sent this week to its teams, namely that nothing is decided for the rights of Ligue 1. The channel has in fact submitted an offer to broadcast the Friday evening match, and to date Vincent Labrune has not rejected this proposal at all, unlike what he did with that of DAZN. And this is not the only thing that could prolong the life of the entire team led by Thibault Le Rol and Marina Lorenzo.

This Saturday, Arthur Perrot, journalist who is following this issue for RMC, reveals Prime Video’s interest in Euro 2024. Because if TF1 and M6 have bought the rights to the 25 best matches of this competition, the other 26 matches currently have no other broadcaster. Beinsports, which usually broadcasts all major world football competitions, has not made an offer this time. And it is in this context that the Amazon channel would have obtained information from UEFA in order to know the prices for Euro 2024. While we are less than a month away from the kick-off of Germany-Scotland, opening match of this competition, the organizers would be less greedy, preferring to take a check now than not having visibility in France for all of the matches. In other words, Prime Video is able to afford one more month of football in France. And given the quality of Ligue 1 broadcasts by this channel, no one will complain that Euro 2024 is broadcast by Prime. Especially since the Ligue 1 Pass paid annually ends on July 14…the day of the Euro 2024 final.

2024-05-18 17:30:55
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