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The rumor that resonated in the halls of the Atanasio Girardot for a few months that the Ardila Lulle family, majority owner of Atlético Nacional, had made the decision to open the doors of the club to new members, is not true. This news, without a doubt, has generated expectations among the purslane fans regarding the future that lies ahead for the most emblematic team in Colombian football.
The decision to seek partners is only for sponsorships, taking into account that it has been facing a series of financial challenges that have limited its investment and growth capacity. A considerable debt, added to the need to reinforce the roster of players, has prompted the Ardila Lulle family to explore new alternatives to guarantee the sustainability of the club.
Is the equipment for sale?
The organization says flatly no. The owners have expressed their intention to seek strategic allies in the area of sponsorship to promote the growth of the green complex.
“It is false that we are selling shares, yes we are looking for sponsorships, but not partners or selling shares,” they stated from the upper echelons of Purslane.
The COLOMBIANO was able to establish the sponsorships sought are broad and range from institutional investors to foreign companies.
They are open to considering different types of sponsors, as long as these are beneficial for the future of the team and are aligned with the values and tradition of Atlético Nacional.
The search for this injection of money represents a unique opportunity for the club to take a leap forward and consolidate itself as one of the strongest clubs in South America.
The new sponsorships would provide the necessary resources to reduce debt, modernize infrastructure, strengthen the player roster and, ultimately, compete more successfully in local and international tournaments.
Without a doubt, in this process the active participation of the fans will be essential. The shareholders want to maintain an open and transparent dialogue with the fans, who will be key actors in the construction of the green’s new chapter, which began with the arrival of coach Pablo Repetto, sports director Gustavo Fermani and president Sebastián Arango Botero.
The owners are clear that the key to success will be finding strategic allies who are committed to building a solid, competitive and sustainable team that continues to fill its millionaire fans with pride.
It’s historic
The search for sponsorships like the one achieved with Betsson represents a new chapter in the history of Atlético Nacional. “It is an opportunity for the club to renew itself, strengthen itself and reach new horizons. “The future of green will depend on the wisdom of the decisions made at this crucial moment, but without a doubt, the passion and support of the fans will be fundamental to building a bright future for the most beloved team in Antioquia,” said one of the sources.
You think big
While City Football Group (CFG) has been mentioned as a potential major sponsor for Atlético Nacional, there are several options on the international football scene that could be attractive to the Colombian club.
For example, the Red Bull brand, which has partnerships with RB Leipzig (Germany), Bragantino (Brazil), FC Salzburg (Austria) and New York City FC (United States).
In these teams he has shown an efficient management model, his investment in young talent, in addition to his experience in scouting, player development and data analysis could be very valuable for the Antioquia club.
Likewise, it has had a significant impact on the US market, one of the most lucrative in the world in marketing, branding and audience development, which could help Nacional expand its global presence and increase its financial income.
It would also be important to seek sponsorship with American businessman Arthur Blank, owner of the Atlanta Falcons American soccer team and the Major League Soccer (MLS) Atlanta United soccer team, with whom he has managed to establish a connection. strong with its fans and has built a modern stadium. His experience in brand building and creating an engaging stadium experience could be useful to the Purslanes.
Another international sponsor that could contribute is Vietnamese-American businessman Henry Nguyen, owner of Los Angeles FC (United States), a club with a large capital investment and a focus on attracting international stars. His ability to attract high-level talent and generate media interest could be beneficial.
Explore nearby sponsorships
There are also Latin American companies with the potential for regional synergy to sponsor the green, such as the América club (Mexico), which belongs to Televisa, a Mexican media company, a leader in the production of audiovisual content in Spanish and which is seeking new investments, now in South America. His experience in managing large clubs and his participation in Liga MX, one of the most competitive on the continent, could be used by the green team.
The intention of the owner of Palmeiras (Brazil), Leila Pereira, could also be taken advantage of, who has said that she is looking for alliances around the continent, so Nacional could be a strategic club to provide sponsorship. His track record in international tournaments and his ability to compete at the highest level are plus points at this time.
Nothing will be left to chance
Nor are they ruling out seeking sponsors in Asian markets with investment potential, such as the Shanghai International Port Group (SIPG) (China). Also the Rakuten Group, owner of Vissel Kobe (Japan).
The green would not close the doors to the Middle East either, where Sheikh Mohammed bin Hamad (Qatar) is seen, who is the owner of Al-Sadd, a team that has won several national and continental titles. His experience in managing large clubs and his access to the Qatari market, one of the richest in the world, are strengths that cannot be discarded.
Nacional’s opening to new sponsorships has been contemplated since Postobón decided not to capitalize the club anymore so that it would be self-sustainable, even allowing Betsson to be on the front of the shirt. These income help cover your entire operation, your expenses and banking obligations.
With the arrival of the sponsor Betsson, the coffers of the Antioquia team began to see relief, since the cast had been in the red since 2017, the last year in which it had profits before 2023, according to a report on the financial behavior of the clubs carried out. by Supersocieties. Therefore, in the restructuring, the Ardila Lulle family wants the club to once again be at the top of the continent as it did in 1989 and 2016 when it won the Copa Libertadores.
2024-05-06 14:37:30
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