L’Montreal Alliance associates with the Sun Life, which becomes the organization’s primary health and wellness partner. This collaboration aims to encourage the population to adopt healthy and sustainable lifestyle habits. Thanks to this sponsorship, Sun Life strengthens its commitment to basketball in Quebec and Canada.
“The Montreal Alliance represents a real breath of fresh air in professional sport in Quebec. We are very excited to partner with this promising team and to put even deeper roots into the Montreal community,” says Robert DumasPresident and CEO of the Sun Life in Quebec. With this new partnership, we are determined to promote health and well-being while contributing to the growth of basketball in the province.”
“This partnership with Sun Life not only reinforces our commitment to promoting a healthy and active lifestyle, but also our position as a major sports team in the Montreal market. We look forward to continuing this collaboration for the benefit of fans and the local community,” said Annie Larouchepresident of theMontreal Alliance.
For the Montreal Alliance’s first home game, the team and Sun Life will offer an enriched experience to spectators, notably with the creation of the Sun Life Active Zone. This space will allow youth organizations to attend matches at the Verdun Auditorium for free. The sponsorship also includes activations, visibility and the Sun Life logo on the back of the jerseys.
Sun Life and basketball: a winning duo
Sun Life is committed to health and wellness across the country, using its sponsorships to support these efforts. In 2022, the company renewed its partnership with the Toronto Raptors, becoming their official health and wellness partner, and launched Sun Life Healthy Living, a platform to promote healthy lifestyle habits. In 2023, it strengthened its sporting commitment by becoming the official health and wellness partner of Canada Basketball.
In Quebec, Sun Life collaborated with the Maurice-Tanguay Foundation to revitalize and build basketball courts as part of the My city is basketball initiative, highlighting the importance of the physical and mental health of young people and the role of sport in the development of social skills.
2024-05-23 20:13:15
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