“Event economy” ignites fitness craze and sports venues gradually become new driving force for economic growth
2024/05/02 15:55 CCTV News
The countdown to the 2024 Paris Olympic Games has entered. Amid the craze for Olympic events, major cities in the country are ushering in top sports events. As the venue for these events, sports venues have not only witnessed the glory of the games, but have also become new local economic growth points.
On April 27, the 2024 Thomas and Uber Cup in Chengdu officially kicked off. This is also the fourth time that the Thomas and Uber Cup has been held in mainland China. Badminton enthusiasts from all over China and even the world flock to Chengdu.
Just as the top badminton players competed in Chengdu, on the evening of April 27, the 2024 National Swimming Championships concluded successfully at the Shenzhen Universiade Center. Participating athletes spoke highly of the operational services of domestic sports venues.
Reporters found at the scene that many spectators even came from surrounding cities to watch the game, hoping to experience the tense atmosphere of sports competitions at the scene.
In addition to the Thomas and Uber Cup and the National Swimming Championships, top sports events in April this year include the 2024 FINA Diving World Cup Finals in Xi’an, the World Formula One Racing Championship in Shanghai, and the World Athletics Championships in Xiamen. The packed sports events such as the United Diamond League are also constantly stimulating the national sports enthusiasm.
Ticket revenue ignites venue economy, popular events draw traffic to e-commerce
The frequent holding of sports events not only enhances the popularity of sports venues, but also directly boosts the economic income of the venues. According to the reporter’s understanding, the ticket prices for the Thomas Cup and Uber Cup finals held in Chengdu ranged from 480 yuan to 2,880 yuan. At the same time, the relevant venues of the competition venue also ushered in new developments through multiple business strategies such as e-commerce. opportunity.
As a trial event for the Olympic Games, the National Swimming Championships attracted nearly 30,000 spectators during the nine-day schedule. Tickets for popular games have been sold out before the game starts.
Xu Jiaping, the person in charge of the Shenzhen Bay Sports Center of the Universiade Center in Shenzhen, Guangdong, said: “This is the Olympic year, and all events have shown a very good ticket sales situation. Judging from the events we have hosted, ticket sales are more important than commercial development. The market has grown by 15%-20% in previous years.”
The reporter learned from the Chengdu 2024 Thomas and Uber Cup Organizing Committee that due to the overlapping of the competition schedule and this year’s May Day holiday, ticket sales were very hot. So far, the organizing committee has sold more than 50,000 tickets. Not only did the tickets for the home event sell well, but with the help of the Thomas and Uber Cup, local badminton halls in Chengdu also stepped up their promotion and marketing efforts.
Top-level sports events continue one after another, and sports venues, as venues for hosting these events, are gradually becoming a new driving force for local economic growth. Taking Shanghai as an example, the 118 sports events held in Shanghai in 2023 will drive a total consumption of 3.713 billion yuan.
Venue construction promotes the popularity of new mass fitness sports
In addition to income from sports event tickets, sports training and public fitness demand are also important components of the venue economy. Some venues have also introduced new sports such as squash and pickleball. These innovations not only meet the public’s demand for diversified fitness, but also bring new profit points to venues.
Shu Yan’s daughter is 10 years old this year and has been learning swimming for more than five years. She trains about 5 times a week, and her monthly fee is more than 2,000 yuan. Shu Yan told reporters that she clearly feels that more and more people are coming to exercise now.
Since the beginning of this year, many sports projects, from children’s training to adult exercise, have received widespread attention and enthusiastic participation from the public. Sports venues are now becoming bustling, and the hot market demand has made many sports training courses difficult to find.
Due to the popularity of national fitness, some sports venues are no longer satisfied with conventional sports. They have also introduced new sports such as pickleball to attract more consumers.
The addition of new sports events not only improves the operational efficiency of the venues, but also provides citizens with more diversified fitness options.
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2024-05-02 07:57:36
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