Rizhao: A City Transformed Through Sports and Leisure Tourism

“This Tai Chi Invitational Tournament has brought us a large number of guests. Now my B&B can accommodate more than 100 people every day, and more than 40 rooms have been occupied.” May 9, 2024 China·Wulian 8th Daqingshan On the first day of the Tai Chi Invitational Tournament, the owner of a B&B located in the northwest corner of Longtan Lake Reservoir in Wulian County, Rizhao City told reporters cheerfully.

Rizhao, Shandong is a beautiful coastal city located on the coast of the Yellow Sea and on the southern flank of the Shandong Peninsula. The city’s mountains and seas are interdependent and its scenery is beautiful. It not only has more than 60 kilometers of high-quality golden beaches, mountain and sea style greenways and sunshine coast greenways that connect people’s happy life, but also has Wulian Mountain, Jiuxian Mountain, Fulai Mountain, and Daqing Mountain. , Black Tiger Mountain and other mountain resources, it is an ideal place for outdoor sports such as cycling, mountain climbing, fishing, boxing practice, rafting, and canyon crossing.

In recent years, Rizhao City has taken advantage of its unique advantages in tourism, ecology, sports and other special features to host games with scenery, mountains and sea. We will make sports tourism products such as competition tours, game viewing tours, venue experience tours, and outdoor leisure tours practical, detailed, and lively to build a new situation for the integrated development of culture, sports, tourism, and business.

Sports and leisure conference leads the way of “following the event to Rizhao”

Rizhao 2024 China Sports and Leisure Conference and Sports Tourism Season recently opened in Rizhao. As a supporting event of the conference, the Daqingshan Tai Chi Invitational Tournament attracted 17 foreign players from 8 countries including Singapore, Australia, and Malaysia and more than 1,000 domestic players.

Driven by the event, the passenger flow of hotels and B&Bs in Wulian County, where the event was held, ushered in a small climax, with the occupancy rate reaching nearly 80%. During the competition, the cherry orchard in Dongjialou Village, Keguan Town, this county ushered in the harvest season. The branches were covered with agate-like red cherries, crystal clear and mouth-watering. Dong Ruyi, a player from Tianjin who participated in the invitational competition, said excitedly: “This is my first time coming to Wulian. I have long heard that Wulian cherries are protected products of national geographical indications. It is better to see them than to hear them. They have big skin, thin core and small core. It’s sweet, juicy and has a very good texture. I want to pick more and take them back for my family to try.”

“Relying on the good ecological environment and unique mountain sports resource advantages, our county has successfully held the 8th Daqingshan Tai Chi Competition and 4th Daqingshan Tai Chi Competition with the independent brand ‘China Five Lotus·Green Waters and Green Mountains’ Sports Games as the main line, connecting events at all levels. A series of large-scale, distinctive and influential national events such as the China Mountain Horse Cross-Country Series,” said the relevant person in charge of the Wulian County Culture, Sports and Tourism Bureau. The Daqingshan Tai Chi Competition has attracted nearly 10,000 Tai Chi enthusiasts. , twice rated as “China Sports Tourism Quality Project”. In recent years, the “Daqingshan Tai Chi Culture” brand has further emerged and has become the shining cultural and sports symbol of Splendid Wulian and the city’s business card.

“In the next step, our county will continue to promote the introduction of sports events into scenic spots, neighborhoods and business districts, strengthen the integrated planning and development of sports, culture, tourism, business and other projects, and promote the deep integration of the ‘sports +’ + sports’ industry. Attract more domestic and foreign tourists to Wulian for leisure and fitness, sightseeing, investment and business, and further promote the “flow” of the event to become an “increment” of economic development,” the person in charge said.

The 2024 China Sports and Leisure Conference and the Chinese Celebrity Fishing Club Mass Lure Social Competition were recently held at Rizhao Aotou Fishing and Salt Cultural Tourism Scenic Area. The event attracted fishing friends from many places across the country to participate.

“I didn’t expect that this city has so many good fishing spots. I arrived late. If I had known there was such a good fishing environment, I would have settled in Rizhao after retirement.” Representative of the Chinese Celebrity Fishing Club who participated in the fishing competition—— Feng Enhe, a national first-class actor and member of the China Film Association, said excitedly that he must bring his family with him next time he comes to compete.

The economic spillover effects of events show their power

The Sheung Shui Coffee 2024 National Tennis Team Championship, which just concluded not long ago, attracted 60 teams from 21 provinces, regions and cities to participate. The total number of participants reached 1,100, a record high in recent years. The event also attracted many citizens and foreign tourists to watch the event, driving more than 5 million yuan in surrounding transportation, accommodation, catering, and retail consumption.

A wonderful event is enough to become a reason to fall in love with a city and inspire people’s enthusiasm to “travel with the event”. During the game, some participating team members also went to “the most beautiful tennis court by the sea” to play poetic shots; strolled on the bluestone road of Antai Ocean Aesthetics Museum; and went to “Jeju Island in the sunshine” to check in at Xingdao Blue Carbon… The team members couldn’t help but He praised: “Rizhao is really a city that you don’t want to leave once you come here, and you still want to come after you leave.”

In order to give full play to the driving effect of the event economy in promoting comprehensive urban development, the Rizhao Municipal Sports Bureau actively guides, regulates and supports various market entities to organize and host various events in accordance with the law. For example, Rizhao Sports Development Group hosted the FIBA ​​3-person Basketball National League; Shanhai Elephant Group hosted the China League A; Antai Sports cultivated and created an independent IP event, the Rizhao “Sun City” Tennis Open… Last year, Rizhao hosted the There were 93 major sports events at provincial level or above, including 50 national level events. This year, 62 national-level events and 46 provincial-level events will be held, creating a new competition pattern of “strong ball games, excellent outdoor, and multi-dimensional”.

The relevant person in charge of Rizhao Antai Sports Industry Development Co., Ltd., the organizer of the 2024 National Tennis Team Championship, said that they will continue to explore new paths of “sports + cultural tourism”, organically combine sports events and tourist attractions, and create “events + tourism” Multi-modal “sports + tourism” products such as “event + experience” help transform the “traffic” of sports events into the “retention” of cultural tourism projects, unleashing the vitality potential of “sports + cultural tourism”.

National fitness events create new consumption scenarios

In Rizhao, daily leisure activities can start early in the morning. When the early morning light penetrates the night, people can jog or cycle along the 28-kilometer Sunshine Coast Greenway, walk through the sea of ​​flowers and floating bridges, and use sports to Measure the boundless scenery with your footsteps and enjoy the exclusive romance of the coastal city.

In recent years, Rizhao City has regarded competitions as an important starting point to promote national fitness, stimulate sports consumption and shape the city’s brand. It insists on using competitions to prosper the city and benefiting the people, accelerating the creation of a modern seaside sports city, and effectively stimulating the vitality of the city.

Last year, the city held more than 3,600 mass events of various types and levels, with 624,000 participants, effectively stimulating local consumption. For example, more than 4,000 athletes participated in the NYBO Youth Basketball Open National Finals hosted in July last year. The seven-day event brought more than 15,000 “sports tourists” composed of families and basketball clubs, driving nearly 100 million yuan in all-factor consumption of “food, accommodation, travel, shopping and entertainment”, making the “traffic” of the event an urban economy Develop “increments”.

The Rizhao “Sun City” Tennis Open and Champions Night event was held, integrating tennis events, music performances, trunk markets, coffee and food and other sports and fashion elements, attracting more than 5,000 people including tennis players, citizens and tourists; Wulian County hosted The first sports and leisure season activities, with the theme of “‘Hi’ Beer Passionate Summer, Joyful and Intoxicating Five Lotuses”, are supported by the first Tsingtao Beer Festival, Fitness Master Challenge, “National Fitness Day” performance, “Lotus BA” basketball game, More than 50 merchants have settled in the “Who is the King of Balls” table tennis competition and other events… In recent years, Rizhao City has innovated to create new sports consumption scenarios, launched a fashionable sports consumption season, and issued sports consumption coupons to benefit the people for three consecutive years, stimulating sports Consumption brings new vitality and lights up the “fireworks” of the city.

Nowadays, diversified sports events are not only supporting the high-quality development of Rizhao City, but also providing more options for a better life for tourists and urban and rural residents of Rizhao City. (Reprinted from page 01 of “China Sports News” on May 17)

2024-05-16 23:18:26
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