Rafael Nadal and Roger Federer Make History Together in Louis Vuitton Campaign

18/05/2024 and las 13:26 CEST

Waiting to know if he can finally be at Roland Garros, Rafael Nadal He has had the luxury of starring in a moment to remember with his great friend Roger Federer. The prestigious brand Louis Vuitton in its ‘Core Values’ campaigns has managed to bring together two of the greatest legends in the world of tennis under the motto ‘Some Journeys become legends’.

Nadal and Federer are pictured on their ascent to the top of the Italian mountain range the Dolomites by the famous photographer Annie Leibovitz. Far from their well-known natural habitat, the Spaniard and the Swiss climb to more than 3,000 meters high, representing the metaphor of their careers; one of the greatest rivalries in the history of sports between two admirable athletes who are already great friends.

A campaign through which illustrious people have passed and for which so much Nadal as Federer They feel proud to have been chosen. “I know how many important icons have been part of this campaign, so I am personally very proud to be a part of it, especially being able to share the experience with Roger; a person who has gone from being my biggest rival to a close friend. Throughout my career I have achieved more than I ever dreamed, at the end of the day I have realized that legacy in human terms is the most important value,” he explains. Rafael Nadal.

For his part, the Swiss does not hide his happiness either. “It is a unique opportunity to work on this campaign with Rafa. It’s been great to start out as rivals and then, at the end of our careers, be side by side in this campaign. And where we are here today, I think it also embodies everything: being on top of the mountains is something meaningful and special for us,” he says Roger Federer.

A luxury

Pietro Beccari, CEO of the Louis Vuitton brand, explains that despite having been working on projects like this for more than 17 years, it is still brilliant to do it with figures of the stature of Nadal or Federer and everything they represent.

It’s been 17 years since I launched the first ‘Core Values’ campaign with Antoine Arnault and I am delighted to revive this iconic series. Each chapter of Core Values ​​celebrates the legacy of travel, working with exceptional people, and passing on, both physically and emotionally. It has been brilliant to work with Roger Federer and Rafael Nadal on this new story: both inspiring athletes, passionate friends and testimonies of the meaning of discipline and excellence through their personal sporting careers“, he states.

2024-05-18 11:26:39
#Nadal #Federer #anticipated #reunion


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