Olivia Dunne has signed a partnership with content monetization platform Passes.
As reported by Forbes, the agreement would be multi-million dollar. The 21-year-old gymnast will give fans an exclusive behind-the-scenes look at the life of a National Collegiate Athletic Association (NCAA) Division I athlete. Live streaming of her training days, direct and individual interactions with fans for question and answer sessions and advice on the world of gymnastics.
Dunne was one of the biggest beneficiaries of the NCAA’s decision to allow student-athletes to begin profiting from the sale of their image rights (NIL).
According to the On3 ranking, which tracks NIL partnerships, Dunne is second with a valuation of $3.9 million. She also secured 30th place in SportsPro’s 2023 list of the 50 Most Marketable Athletes (50MM) in the world.
Olivia Dunne, who has racked up 13.2 million social media followers and become agency WME Sports’ first NIL athlete, already has partnerships with sportswear company Vuori and energy drink Accelerator Active Energy, as well as brands fashionable Forever 21 and American Eagle.
2024-05-06 10:11:00
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