Netflix, the famous American streaming platform, has achieved a masterstroke by obtaining the rights to broadcast several NFL matches, the most famous American football championship.
This acquisition marks an important step for Netflix, which is increasingly asserting itself in the field of live sports broadcasting.
A Historic Agreement
Netflix will broadcast at least four NFL games, with two games scheduled for Christmas Day 2024, and at least one game on December 25, 2025 and 2026. This announcement, published Wednesday, underlines Netflix’s desire to stand out in the world of sport. The cost of this operation amounts to 75 million dollars, or approximately 69 million euros, according to the Wall Street Journal.
A New Dimension for Netflix
This initiative is not Netflix’s first foray into sports. The platform has already produced several successful documentaries such as “Drive to Survive” on Formula 1, “Break Point” on tennis, and “Tour de France: at the heart of the peloton” for cycling. Netflix has also hosted sporting events such as the Netflix Cup in golf and the Netflix Slam, a tennis match between Rafael Nadal and Carlos Alcaraz. The broadcast of a fight between Mike Tyson and Jake Paul is also scheduled for July 20.
In January, Netflix signed a ten-year streaming deal with WWE, the professional wrestling league, for $5 billion. Until now, Netflix had avoided traditional sports competitions due to high costs. However, the overwhelming popularity of the NFL, with 39 of the top 50 audiences of 2023 in the United States, motivated this change in strategy.
A Major Impact
NFL games broadcast by Netflix this year will pit the two-time defending champion Kansas City Chiefs against the Pittsburgh Steelers, as well as the Houston Texans against the Baltimore Ravens. By entering the field of live sports streaming, Netflix could redefine the media landscape and attract a new audience passionate about American football.
Bela Bajaria, chief content officer at Netflix, pointed out: “There is no annual event, whether sports or not, that compares to the NFL in terms of viewership.” Indeed, the NFL remains an audience juggernaut, and the addition of these matches to Netflix’s offering could transform users’ consumption habits and intensify competition in the streaming industry. With this initiative, Netflix shows its ability to innovate and adapt, thus consolidating its position as leader in digital entertainment.
Source : RMC Sport
This article was reprinted on the Univers FreeBox website
2024-05-16 15:25:28
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