Bologna, 15 May 2024 – What they will see will be four complicated years the QuattroR private equity fund live with Massimo Zanetti in the property in the Massimo Zanetti Beverage Group. The fund, which made the acquisition official in April 50% of the shares of the leading group in the production and sale of coffee under the ‘Segafredo Zanetti’ brand, has the majority on the board of directors and yesterday morning asserted all its decision-making power with a statement in which it announced that the Pianoro company he would not renew his commercial agreement with Virtus Pallacanestro Bologna, a club of which the entrepreneur from Treviso is the majority shareholder and which, again thanks to him, he’s back at the top of European basketball.
“This decision was taken – we read in the note – following the recent review of the commercial and marketing strategy launched following the change in the Group’s shareholding structure with the aim of accelerating the growth of the Segafredo brand in various international markets”.
A version promptly corrected in form and practically denied in content by Zanetti himself, who entrusted his thoughts to the online newspaper Il Gazzettino. “It’s simply the old contract expired sponsorship – explains the entrepreneur in the short interview – and we are negotiating the new one, but let’s stay in Bologna and Virtus. Nothing will change.” This version seems to be the closest to reality and should arrive in the next few days officialdom of a new sponsorship contract at obviously lower prices than the previous one.
For those who have already dealt with investment funds, all this is nothing new because the strategy is to disinvest in the local area We don’t know where to go. Examples such as those of Saeco, Saga Coffee and now Caffitaly, just to stay in the world of coffee and the province of Bologna, demonstrate how the entry into the field of a fund is often the beginning of a problem. In this case, then, on the one hand there are the fans who have guaranteed it all year long an average of around 10 thousand spectators during the internal competitions and on the other the prestige of a city which is not by chance called Basketcity and which has just found important European visibility with Virtus.
As soon as the statement was read, the Euroleague asked the Black V for clarification on the matter economic solidity of the project and the club’s managers spent yesterday reassuring that the terms of the matter were different from those that were described and that could be understood from the note. In the past Zanetti had already left other important top-level realities such as cycling, but the ‘severance’ style it had been completely different and above all it had not created unnecessary alarmism. The QuattroR fund has acquired 50% of the shares of the Massimo Zanetti Bevarage Group by participating in a capital increase of 90 million and will remain in the company’s capital for four years before exiting, thanks to the listing of the coffee giant on a foreign stock exchange. Zanetti is currently the president of both the group and Virtus Pallacanestro.
2024-05-15 02:28:47
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