FCB New York named Agency of the Year;
AB InBev wins Customer of the Year.
NEW YORK, May 17, 2024 — Marcel Paris closed Creative Week in style, winning the prestigious Best of Show and two Best of Discipline awards at The One Show 2024, held tonight at Cipriani Wall Street in New York.
Best of Show went to “WoMen’s Football” for Orange, by Marcel Paris, in collaboration with Les Artisans du Film Paris and Prodigious Paris. The work also won the Best of Discipline awards in Film & Video and Interactive, Online & Mobile. In total, the entry received 10 Gold Pencils, three Silver, three Bronze and six Merits.
The Best of Non-Profit award went to FCB Chicago’s “Banned Book Club” with 456 Studios Chicago, on behalf of the Digital Public Library of America.
The top honorees at The One Show 2024, based on cumulative points from all awards won across all disciplines, are as follows:
- Agency of the Year — FCB New York
- Independent Agency of the Year — Rethink Toronto
- Design Firm of the Year — King Henry Studios London
- Brand-Side/In-House Agency of the Year — Apple Marcom Cupertino
- Network of the Year — FCB
- Independent Network of the Year — Rethink
- Agency Holding Company of the Year — Interpublic Group
- Production Company of the Year — Helo West Hollywood
- Music & Sound Company of the Year — Citizen Music New York/Los Angeles
- Client of the Year — AB InBev
- Non-Profit Client of the Year — Digital Public Library of America
- Brand of the Year — Michelob ULTRA
The Best of Discipline winners at The One Show 2024 are as follows:
- Brand-Side/In-House — Lazada for its own “An Unnecessary Love Story”
- Branded Entertainment — The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney, and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House
- Creative Effectiveness — FCB Canada Toronto “Runner 321” for Adidas
- Creative Use of Data: Dentsu Creative Canada Toronto “Inflation Cookbook” for SkipTheDishes
- Creative Use of Technology — McCann New York “ADLaM” for Microsoft
- Cultural Driver — McCann New York “ADLaM” for Microsoft
- Design — Dentsu Inc. Tokyo “My Japan Railway” for JR Group
- Direct Marketing — LePub Milan with Boomerang Amsterdam, Prettybird London, and MassiveMusic Amsterdam “H150 Anniversary” for Heineken
- Experiential & Immersive — Energy BBDO Chicago with CANJA Audio Culture Curitiba, Coyne PR New York, and twelvenote New York “The DiversiTree Project” for Bayer Consumer Health / Claritin
- Film & Video — Marcel Paris with Les Artisans du Film Paris, and Prodigious Paris “WoMen’s Football” for Orange
- Health & Wellness — Ogilvy UK London with Ogilvy Canada Toronto “The Cost of Beauty” for Dove
- Integrated/Omnichannel — Wieden+Kennedy Portland with Superette San Francisco, Lord Danger Los Angeles and Modern Logic Los Angeles for “DoorDash-All The Ads” for DoorDash
- Interactive & Mobile Craft — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
- Interactive, Online & Mobile — Marcel Paris with Les Artisans du Film Paris and Prodigious Paris “WoMen’s Football” for Orange
- IP & Product Design — McCann New York “ADLaM” for Microsoft
- Moving Image Craft & Production — Revolver x Somesuch Sydney with The Monkeys Sydney “Play It Safe” for Sydney Opera House
- Music & Sound Craft — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
- Out of Home — Rethink Toronto “Coors Lights Out” for Coors Light
- Pharma — Dentsu Creative Argentina Buenos Aires with Dentsu Creative Chicago, and Dentsu Creative New York “Scrolling Therapy” for Eurofarma
- Print & Promotional — Rethink Toronto “Heinz Ketchup Fraud” for Kraft Heinz
- Public Relations — Rethink New York “Just Date a Farmer” for Kraft Heinz – Just Crack an Egg
- Radio & Audio-First — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
- Social Media — Wieden+Kennedy Portland with Superette San Francisco “DoorDash-All The Ads” for DoorDash
The One Show 2024 Special Awards
There have been two winners of The One Show 2024’s Penta Pencil, an award given to the agency and brand that together have created exceptional creative work over the past five years: McCann and Microsoft, and Rethink and Kraft Heinz Toronto.
Two entries received The One Show 2024’s Fusion Pencil, the industry’s first global award to recognize great work that best embodies DEI (Diversity, Equity and Inclusion) principles and underrepresented groups in both the creative content of the work and the team who did it:
The One Show 2024 Green Pencils, which recognize the most environmentally conscious creative work of the year, were awarded to:
The One Show 2023’s Sustainable Development Goals (SDG) Pencil, created in cooperation with the United Nations Office for Partnerships and the non-profit PVBLIC Foundation to reward agencies and brands for work that improves the world and contributes to ensuring a sustainable future for all, it was awarded to:
The winners of The One Show 2024 Pencils and Merits were announced yesterday. FCB New York led the world in Gold Pencils with 14, including 13 with 456 Studios New York for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA.
A total of 20,038 pieces from 65 countries were entered into The One Show 2024. Agencies, studios, brands, production companies and designers from 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze and 1,120 Merits.
The showcase of all The One Show 2024 winners can be seen here, and a dynamic list of winners can be seen here.
The One Show 2024 Global Creative Rankings will be announced on May 20, 2024.
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders , ONE Screen Short Film Festival, and more – is the world’s leading nonprofit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries into its global awards is reinvested into the industry to fund programs under the organization’s four pillars: Education, Inclusion and Diversity, Gender Equality and Creative Development.
2024-05-17 14:14:32
#Marcel #Paris #WoMens #Football #para #Orange #ganha #Show #Show
