Pragosport won the tender for the streaming of the first league for the purpose of odds betting outside the territory of the Czech Republic. The League Football Association (LFA) announced that they will pay less than tens of millions of crowns annually for this. The competition was announced at the end of March and concerns the following five seasons of the top domestic competition.
The only evaluation criterion in the two-round tender was the price offered to determine the winner. The most favorable offer was submitted by Pragosport, which has owned the broadcast rights to the first league since 2014. His contract with LFA expires at the end of this season. The tender for the next season was won by O2 TV, which until now had been pre-sold by Pragosport. Pay TV has been broadcasting the first league since the 2015/16 season. Pragosport won the rights to the second league.
According to the LFA, several entities, which it did not name, were involved in the tender for the streaming of the first football league for the purposes of betting abroad. Tenders for audiovisual rights follow on from previous tenders. In mid-April, betting company Chance became the general partner for the first and second football leagues for the next five seasons. It pays out an amount that exceeds a quarter of a billion crowns every year, and becomes the titular partner of the highest competition.
The League Football Association, in cooperation with the clubs, successfully concluded another tender.
Streaming contract @fortunaligacz for the purposes of odds betting outside the territory of the Czech Republic, it will bring lower tens of millions of crowns annually to Czech professional football.
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— League Football Association (@LFACze) May 13, 2024
In the first tender for selected audiovisual rights for the domestic market, domestic Czech professional football received an amount exceeding 430 million crowns. Together with the general partnership tender, he will therefore be working with an amount of around 700 million crowns from the 2024/25 season. The tendering process for audiovisual rights has not yet ended.
The current year ends with general partner Fortuna. The bookmaker has been the titular partner of the first and second leagues since the 2018/19 season and, according to media estimates, contributed almost 80 million crowns per year.
2024-05-13 22:23:11
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