I want all of them Jannik Sinner. The South Tyrolean champion, fresh from missing the Internazionali BNL d’Italia in Rome, has become the protagonist of the new Gucci campaign, of which he is also brand ambassador. «Through ups and downs, no one is ever alone. It is never just an individual story; it’s a shared feeling”, is the phrase with which the tennis player announced the campaign. In the photos the tennis player is captured on the court, in reportage style, through the documentary lens of photographer Riccardo Raspa, who followed the champion during training sessions and tournaments all over the world.
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I borsoni a Wimbledon, Us Open e Atp Finals
However, it is not the first time that the tennis player collaborates with the Florentine fashion house: Gucci had customized a bag that Sinner used at the Wimbledon tournament last year, then two other bags for the US Open and the Nitto ATP Finals.
The new campaign is designed to pay homage to these moments, but also to tennis in general, a sport linked to the tradition of the maison. Gucci’s affinity for tennis dates back to the late 1970s, when some tennis items were launched, including the iconic Tennis 1977 sneakers.
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