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“This will be a great summer in football, to be enjoyed not only in Germany, but also right here in Latvia in the Lidl Arena fan zone, watching UEFA games, as well as sympathizing with our “Lidl Kids Team” children’s team,” says Marketing manager of “Lidl Latvija” Tomas Delle.
Since “Lidl” is the official partner of UEFA EURO 2024 throughout Europe, “Lidl” also offers a wide range of European football championship events for Latvian fans in Latvia. “Lidl Kids Team” has already been formed – a team of 11 Latvian children who will go to Germany to introduce one of the national teams to the field. All over Latvia, fully paid trips and tickets to the UEFA EURO 2024 match in Hamburg are currently being offered by lottery.
It has already been reported that this year “Lidl Latvija” also started cooperation with the Latvian Football Federation, supporting the organization of the girls’ football championship. The first matches of the “Lidl Girls’ Football Championship” took place on May 2 and will continue until the end of the summer.
Photo: Publicity photo
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UEFA EURO 2024 will take place from June 14 to July 14, 2024 in ten German cities: Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich and Stuttgart. Germany was selected to host the 17th UEFA European Championship at the UEFA Executive Committee meeting on 27 September 2018. West Germany hosted the 1988 tournament, but this will be the first time since reunification that Germany has hosted a UEFA European Championship.
UEFA – Union of European Football Associations – is the governing body of European football. It is a confederation of associations, a representative democracy, and is the umbrella organization for 55 national football associations across Europe. Its objectives, among others, are to deal with all matters related to European football, to promote football in the spirit of unity, solidarity, peace, understanding and fair play, without any discrimination of politics, race, religion, gender or any other reason, in order to protect the values of European football , promote and protect ethical standards and good governance in European football, maintain relations with all parties involved in European football and support and protect its member associations to ensure the overall welfare of the European game.
“Lidl” as part of the Schwarz Group based in Neckarsulm (Germany) is one of the largest food retail companies in Germany and Europe. With more than 12,200 stores and 220 logistics centers, Lidl currently works in 31 countries and is also represented in Asia. SIA “Lidl Latvija” was established in February 2018 and opened its store network in Latvia on October 7, 2021. Currently, “Lidl Latvija” already has 30 stores in 13 Latvian cities. More: Lidl.lv and LinkedIn.
