Bronny James: NBA Future on Hold for Commercial Appeal?

By Adiel Kalonji | NBA Editor

While the Draft Combine is in full swing, Bronny James continues to host debates within the NBA community. Adrian Wojnarowski recently spoke about his case and was clear about the fate that awaits him in the league.

Despite a complicated freshman season on the college circuit, Bronny James confirmed his registration for the 2024 Draft. Closely monitored due to his cardiac arrest that occurred last summer, the prospect recently received the approval of doctors and can claim a future in the NBA. All he has to do now is convince the scouts that he deserves it, which he is currently trying to do at the Combine.

Before the Draft, Woj’s honest observation on Bronny James

So far impressive in this testing phase, Bronny remains surrounded by doubts. After all, his NCAA averages are far from being satisfactory despite colossal hype linked to his affiliation with LeBron James. It is also his popularity among the general public that could allow him to enter the league… or almost, as Adrian Wojnarowski declared in NBA Today :

Bronny James is going to have an impact on franchises. Not only from a sporting aspect, but also from a commercial point of view. He will probably start in the G-League. He will fill the G-League rooms, there will be a lot of products bearing his image… All these elements make him an attractive player. Whether as a late first round or second round pick, I think he will get the opportunity to play in the NBA.

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If he of course dreams of making his mark in the NBA, as his father was able to do a little over 20 years ago, Bronny nevertheless risks having to take an intermediate step. Woj’ expects him to initially go through the G-League box before being able to showcase his talent on a regular basis in the big leagues. And this, for several reasons not necessarily linked to basketball.

The objective for his future franchise could thus be not only to allow the 19-year-old back to progress, but also to generate revenue thanks to his attractiveness. Secondly, after having proven himself, he could have his chance on the NBA floor. On the other hand, some fans are quite skeptical about this possibility and especially about the popularity of son James:

However, he was far from filling the rooms with USC.

In the middle of the Draft Combine, Adrian Wojnarowski declared that Bronny James could interest NBA franchises more for his commercial potential than for his sporting potential. Enough to consider a move to the G-League before moving to the next level.

2024-05-15 01:13:25
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