Red Bull continues its conquest of sport and invests in cycling. The Austrian group and the Bora-Hansgrohe team announced on Thursday that they had sealed a partnership agreement which will begin at the Tour de France this summer.
The German team, which includes the Slovenian Primoz Roglic in its ranks, will be called Red Bull – Bora-Hansgrohe from the Grande Boucle, which will start on June 29 from Florence (Italy). “The goal is to establish ourselves at the top of our sport,” the team said in a press release. With Red Bull as the majority shareholder, team manager Ralph Denk will optimize the existing structure and benefit from the extensive performance expertise of other Red Bull projects. »
This winter, the energy drink brand became the majority shareholder, at 51%, in the company of Ralph Denk, the manager who holds the license for the Bora-Hansgrohe team. With the arrival of Red Bull, whose financial contribution has not been specified, the team could present itself as a formidable competitor, for the years to come, to the UAE and Visma-Lease a bike teams, which dominate the peloton for several seasons.
In 2025, Red Bull – Bora-Hansgrohe will also launch a program aimed at riders under the age of 23 to make the transition from juniors to the World Tour squad.
