With this agreement, Vitro’s operations in Mexico and Western Pennsylvania (United States) will interact with the team’s fans to learn about the portfolio of glass solutions to shape the way people move, build and live today and in the future.
“Vitro will have prominent signage in the stadium on game days and will be a Supporting Partner of the organization’s major events, such as the Draft Party on April 27 in Mexico and the Game Viewing Party in the fall. Additionally, Vitro will feature the Steelers brand at various commercial and corporate events,” the statement said.
“We are delighted to begin this alliance with the Pittsburgh Steelers. Both organizations share many characteristics in their origins and culture, such as dedication, teamwork and a commitment to offering nothing but the best in their respective fields. We are convinced that This collaboration will generate substantial benefits for both organizations,” added Adrián Sada, CEO of Vitro.
Ryan Huzjak, Vice President of Sales and Marketing of the Steelers, highlighted for his part that the Mexican company is the first partner of the NFL Global Markets Program.
“The Steeler Nation has deep roots in Mexico, with nearly eight million fans across the country. Vitro will play an integral role in our continued efforts to grow and connect with our passionate fan base in Mexico,” he stated.
2024-04-09 16:54:00
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