What Victor Wembanyama He is one of the current stars of world basketball, it is more than a reality. But it is also a bet for the future, not only for the franchise to which it belongs, San Antonio Spurs, but also for the commercial world and advertising is a more than evident fact.
The sports brand that dresses him, Nike, wanted to bet on him to design the first shoe model created solely and exclusively by artificial intelligence.
In this way, the American multinational shows a new futuristic concept linked to the figure of the French player Also known as the alien for his movements when playing that are inappropriate for a player of his size.
Nike first discovered a personalized logo for the figure of Wembanyama and later opted for the total eclipse that occurred in the United States to launch what will be the first Nike image linked to the Frenchman. “The total eclipse has only just begun,” the brand’s slogan lagged behind.
Nike wanted to take advantage of a promotional event in Paris to make known to the whole world the groundbreaking and innovative model unique in the world as it is the first sneakers created by Artificial Intelligence always linked and based on the alien figure that’s connected Wemby.
2024-04-12 19:20:55
#NBA #Wembanyama #alien #Sneakers #designed
