Canadians once again proved that they are passionate about Canadian university sports as U SPORTS set television ratings records for a third year in a row.
During the 2023-2024 season, online viewing of U SPORTS championships increased by 20% compared to 2022-23with audiences across Canada viewing overa million streams U SPORTS championships on digital platforms CBC Sports and Radio-Canada Sports (CBC Gem, cbcsports.ca, the CBC Sports app, the CBC Sports YouTube channel, Radio-Canada.ca/Sports and ICI TOU.TV).
U SPORTS has teamed up with TVA Sportsofficial French-speaking partner of the organization, to offer record-setting coverage of the U SPORTS GreenShield Men’s Basketball Ultimate 8 Gold Medal Game and the final of the 2024 U SPORTS GFL Women’s Hockey Championship, presented by Connect Energy. The men’s basketball duel between Laval University and Queen’s University broke the previous record for a French audience of a match of 59%while Concordia’s gold medal winning performance against the University of Toronto was Most-Watched U SPORTS Women’s Hockey TV Showaveraging over 26,242 (2+) viewers.
“U SPORTS worked with our media partners TVA Sports, CBC Sports and Radio-Canada Sports, as well asiSi Live et Live U in order to offer our student-athletes the best media coverage of any amateur sports organization in the country, said John Bower, U SPORTS Director of Marketing and Communications. Our focus on digital broadcasting allows fans to watch our championships on any screen, from anywhere in Canada and around the world. We meet consumers where they are and this is how our media coverage has grown so much in three years. »
U SPORTS has also adopted an innovative broadcast model combining the best of traditional television with the flexibility of digital sports broadcasting. U SPORTS broadcasts are offered in both official languages of Canada and feature bilingual graphics and content.
The 2023-2024 U SPORTS championships presented on TVA Sports and broadcast on the digital platforms of CBC Sports and Radio-Canada Sports were produced by Production Axis (women’s rugby and men’s basketball), Bamboo Shoots (athletics and women’s hockey), Station 14 Productions (women’s soccer and men’s volleyball), eThere Live (women’s volleyball), MediaPro (matches for football cups and the Vanier Cup), NovaStream Productions (soccer masculin), Scratch Takes Productions (swimming), Western Mustangs TV (cross-country), University of Alberta Athletics (women’s basketball), as well as TMU’s RTA School of Media (hockey masculin).
Other highlights from 2023-2024 include:
The broadcast in French and English of the 2024 University Cup produced by students from Metropolitan Toronto University’s RTA School of Media’s Sports Broadcasting program.
Digital broadcasting in French increased by 42.3% in 2022-2023 during the first year of the new partnership with Radio-Canada Sports.
Viewership of women’s sports increased by 53% during the 2022-2023 season, setting records for all three winter sports championships (basketball, hockey and volleyball).
Online viewing records were set for the following championships:
- U SPORTS Women’s Basketball Ultimate 8 Tournament (+38% compared to 2022-2023)
- U SPORTS Men’s University Hockey Cup (+9%)
- U SPORTS Men’s Soccer Championship (+16%)
- U SPORTS Swimming Championships (+114%)
- U SPORTS Track and Field Championships (+98%)
- U SPORTS Women’s Hockey Championship (+81%)
- U SPORTS Men’s Volleyball Championship (+32%)
- U SPORTS Women’s Volleyball Championship (+80%)
- U SPORTS Wrestling Championships (+17%)
An equally promising future
In 2024-2025, TVA Sports will begin the first year of an exclusive three-year contract for French-language football broadcasting which will allow the network to broadcast U SPORTS National Championship games at its discretion.
CBC Sports will provide exclusive English media coverage of the 2024 Vanier Cup on November 23 from Kingston, Ontario and the gold medal games of the U SPORTS Women’s and Men’s Basketball Ultimate 8 Tournaments on March 16, 2025 from Vancouver. CBC Sports’ digital platforms (CBC Gem, cbcsports.ca, the CBC Sports app and the CBC Sports YouTube channel) continue to be the exclusive English-language broadcast platforms for U SPORTS championships. During this time, Radio-Canada Sports will provide digital broadcasting in French U SPORTS championships (except football) on Radio-Canada.ca/Sports and ICI TOU.TV.
Source de CBC Sports : Adobe Analytics, CBC Production, Mars 2024, Contenu propre.
2024-04-04 18:05:27
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