Football TV Poker
DAZN continues the fight for Bundesliga rights
As of: 1:13 p.m. | Reading time: 3 minutes
DAZN versus DFL – Unprecedented clash in German football
The German Football League has stopped awarding TV rights due to a complaint from the streaming platform DAZN. When bidding, the DFL is said to have demanded a bank guarantee within 24 hours. Both sides make serious accusations against each other.
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The TV rights auction has been interrupted. After a complaint from bidder DAZN, the process was stopped. Now the streaming broadcaster believes it has solved a problem. But the DFL sees it differently.
The dispute between the German Football League (DFL) and the internet broadcaster DAZN is entering the next round. In the dispute over the interruption of the TV rights auction, DAZN says it has met the DFL’s crucial demand. From the league’s perspective, submitting a bank guarantee subsequently has no effect.
The sales process for the audiovisual media rights of the Bundesliga was stopped after the first day on Monday a week ago. What was controversial was the lack of a financial guarantee that DAZN was supposed to provide in the bidding. On Wednesday, a company spokesman said: “We now have the required bank guarantee.”
According to the league, however, this has no influence. In response to a dpa query, the DFL said: “Rights package B for the rights period 2025/26 to 2028/29 was awarded on April 16th in accordance with the auction rules known to all interested companies. The basis was the offers submitted up to that point, including the accompanying documents. Submitting documents after a rights package has been accepted in accordance with the auction rules has no effect.”
According to information from the German Press Agency, DAZN offered around 400 million euros annually for package B – i.e. 1.6 billion euros for the rights period. Calculated over this four-year period, the offer is said to have been around 250 million euros more than the competition. B is the largest of the seven live rights packages with the games on Saturday at 3:30 p.m. and on Friday evening as well as the relegation games. This pack contains a total of 196 live games.
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The bank guarantee now in place is intended to be valid for around 200 million euros annually, as requested by the DFL on Monday a week ago – but in the league’s opinion it comes too late.
DAZN could appeal to arbitration
DAZN did not win the contract on the first day of bidding, despite the “financially superior offer,” as the company said in a letter to the 36 professional clubs. Sky was reportedly awarded the contract, but does not want to comment on it. The DFL also does not confirm the contract for Sky. The league and DAZN had accused each other in letters to the professional clubs the previous week.
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According to its own information, DAZN initially submitted “a tough letter of comfort” – as was the case with the last tender four years ago. However, that wasn’t enough for the league. A bank guarantee is issued by a bank to cover a customer’s debts. A letter of comfort is a promise from a third party to cover the liabilities of a person or organization.
“The DFL has not made any formal errors in the current auction process,” said the league’s letter to the clubs: “The allegations from DAZN are incorrect and are rejected by the DFL.” The league did not provide any information on how to proceed on Wednesday.
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The global Internet broadcaster, whose headquarters are in London, could now appeal to an arbitration tribunal by April 30, but did not want to comment on this. However, in the letter to the clubs, the company stated that it reserved the right to take legal action.
DAZN also commented on speculation on Wednesday that it had recently not regularly met the financial obligations of the currently valid contract. “DAZN always paid within the agreed payment deadlines with the DFL,” said a company spokesman. The DFL did not want to comment on this.
