BARCELONA, 13 Abr. (EUROPA PRESS) –
The Barcelona Open Banc Sabadell – Conde de Godó Trophy, which begins this Saturday, plans to generate an impact for the city of 55 to 60 million euros and will mean more than 600 direct and indirect jobs.
The tournament expects to grow 7% in revenue compared to 2023, when it had a turnover of 14 million, the organizers report in a statement.
The tournament’s revenue has grown by 22% in the last three years: 52% from Sponsors & Hospitality (in 2024 there is a 12% increase in revenue volume), 22% from Ticket, 22% from Media and 4% Miscellaneous/Food & Beverage.
INCLUSION AND SUSTAINABILITY
He also highlighted that this year is a pioneer in two areas: on the one hand, it is the “first tournament in the world with an inclusive team of ballkids” following an agreement between Fundació Tennis Barcelona and Aura Fundació: two young people with intellectual disabilities will be responsible of the umbrella for the players in the changes.
On the other hand, it is “the first sporting event in Spain” with a water reuse system, which the Real Club de Tenis Barcelona-1899 has just inaugurated: it reuses gray water from showers and rainwater, allowing the club and the tournament are self-sufficient in irrigation of courts and gardening.
The system recycles all water spent in the locker rooms, through filtration through membranes and 3 water tanks with a total capacity for 75,000 liters of water.
In 9 days, more than 100,000 people will pass through the RCTB-1899 to watch the matches, in which Rafael Nadal, Carlos Alcaraz, Andréi Rublev, Casper Ruud and Stéfanos Tsitsipas will play (in recent years the tournament has always hosted at least to five tennis players from the World Top 10).
2024-04-13 08:02:50
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