Get out of the Bundesliga? Are you kidding me? Are you serious when you say that! The interest is also very high, two weeks after Bayer Leverkusen secured the championship. Pay-TV channel Sky now also benefited from this.
The Bundesliga conference on Saturday gave Sky absolute top ratings and achieved its season record in the target group of 14 to 49 year olds. The reason for this was, among other things, two top games on the match day.
Sky celebrates a top day thanks to the Bundesliga
With Bayern Munich against Eintracht Frankfurt and RB Leipzig against Borussia Dortmund, the Bundesliga conference offered two real crackers on Saturday. BVB and Bayern Munich are two of the clubs with the largest number of spectators and rarely play at the same time on Saturday afternoons. This helped Sky achieve real top ratings.
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According to information from “DWDL”, 1.33 million viewers tuned in to the Bundesliga conference, significantly more than the season average. In the target group of 14 to 49 year olds, Sky achieved a market share of 26.9 percent – a seasonal record! Overall, the market share was 13.9 percent.
Sky Sport outperforms RTL Zwei and Kabel Eins
The top game of the day between Bayer Leverkusen and VfB Stuttgart was still seen by 810,000 spectators. The pay-TV giant thus achieved around 10.4 percent market share among the target group of 14 to 49 year olds.
The top game in the 2nd Bundesliga also went well for Sky on Saturday evening. 310,000 spectators tuned in for the 1-1 draw between FC Schalke 04 and Fortuna Düsseldorf. This resulted in a market share of 3.3 percent.
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Sky Sport achieved a daily market share of 4.3 percent on Saturday. The Bundesliga gave Sky an absolute top day. The pay-TV channel was also ahead of RTL Zwei and Kabel Eins.
2024-04-30 08:51:10
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