He Barça continues working to find the best option in the concept of sports sponsor for its equipment. In this sense, as MD learned, Nike He has been pushing very hard in recent days to not lose the Barça club. In fact, just yesterday there was a summit in Barcelona, where senior executives from the North American multinational traveled.
All this after also last week, in Paris, there were also negotiations at the highest level between Barça and Nike. The club was represented by the first vice president, Rafa Yusteand the vice president of marketing, Juli Guiuwhile for Nike participated Nicolas Barthes, vice president in Europe of the American firm, and Albert Baronet, another of the strong men of the brand and closely linked to the Barça entity for having negotiated with it for many years. President The door He does not participate in these negotiations but has delegated to a team that has very clear instructions. Among them, getting the best sports sponsorship contract in history. The president believes that Nike is making an effort but has not yet reached what the market offers to the Barça.
In these negotiations, Nike It still does not, in fact, reach what the Barça club is asking for but it is undeniable that they are raising their offer by making an effort. The approach is to review the contract starting next season and lasting ten years. They raise their fixed rate and also offer Barça a reward for extending it, something that would have a special echo as it is the club’s 125th anniversary. This formula could be a vital injection of money for Barça in terms of salary fair play to return to the 1-1 rule. In fact, this proposal should be one of the largest in the history of sports sponsorship.
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Meanwhile, a court has ruled in favor of Nike about the precautionary measures it requested when Barça denounced the current contract, a measure that makes it clear that the club is linked to the brand until 2028 and that it cannot negotiate with others. However, Nike continues to improve its offer to a club that also maintains a powerful offer of Puma and the option to make your own clothes.
[+] This will be the new FC Barcelona 24-25 kit:
Nike has created a design very similar to Barça’s Centenari for next season.
2024-04-16 14:33:40
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